Interim Chief Marketing Officer

?Established over 15 years ago, this company is a pivotal platform for senior executives navigating investment opportunities in telecommunications, media, and technology sectors worldwide. Recognized for its timely news delivery and business intelligence services, it hosts prestigious annual events in key financial hubs and is poised for ambitious global expansion from its London base.

They have an exciting opportunity: for Chief Marketing Officer (CMO) to join initially on a 6 month contract. However, there is potential for permanency.

Hybrid 3 days in the office

Location SE1

Are you an innovative marketing leader seeking a dynamic challenge in the B2B publishing and events space? Join this high-growth B2B Subscriptions and Events business as our new Chief Marketing Officer (CMO). This full-time hybrid role offers an exceptional opportunity to drive strategic marketing initiatives in a fast-paced environment.

Responsibilities:

- Collaborate with Founder, CEO, Executive Management Team, and Board to develop and execute high-growth marketing strategies.
- Lead and manage a marketing team of 5, overseeing Subscription and Events divisions.
- Identify and recruit top talent to expand the team.
- Set clear goals, evaluate team performance, and foster a culture of excellence.
- Design and implement marketing strategies aligned with business objectives.
- Drive marketing efforts to support sales targets for events and digital products.
- Develop lead generation strategies for subscription new business.
- Lead the launch of our new company and product brand strategy.
- Report key metrics to CEO and Board.
- Develop events as a funnel for subscription lead generation.
- Create top-quality go-to-market materials for all products.
- Collaborate with cross-functional teams including editorial, event, sales, research, and product development.
- Develop a global market strategy and optimize database segmentation.
- Ensure effective management of CRM and marketing automation systems.

Requirements:

- 5+ years' experience as a CMO or Senior Marketing Director in B2B subs and events.
- 15+ years' experience in B2B subscriptions and events.
- Proven track record of building and managing multi-skilled marketing teams.
- Demonstrated success in delivering marketing-led results in B2B information businesses.
- Ambition to contribute to a company with scale-up global growth plans.
- Strategic thinker with strong leadership skills.
- Results-driven approach to subscription lead generation and event marketing.
- Excellent planning, prioritization, and time management abilities.
- Proficient in refining and reporting Marketing KPIs.
- Experience with successful marketing campaigns and digital technologies.
- In-depth knowledge of CRM and Marketing Automation software (preferably Hubspot and Salesforce).
- Enthusiasm for building and nurturing relationships across diverse backgrounds.

*Note: Only shortlisted candidates will be contacted for interviews. Confidentiality assured.