HEAD OF SECTORS (9 MONTH FTC)

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine - ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.

We’ll help you succeed

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

The Head of Sectors is a key senior role within MSC’s Go to Market team. You will be responsible for our national approach to sectors and will play an important part in achieving stronger alignment between stream and sector activities. You will work closely with the Sector Heads, the Head of Go to Market and fellow Heads of Marketing within Streams and Regions and you will manage a team of sector-focused marketing and BD professionals..

You will provide best practice across our issues-led approach as well as insight and challenge to deliver successful, integrated BD & Marketing across all of our sectors nationally. You'll ensure that effort is not duplicated and is always focused on the most effective outcome.

This role would suit a senior strategic marketer with demonstrable experience in shaping client-centric marketing strategies, particularly for large-scale programmes built on content, insight and thought leadership involving diverse stakeholder groups.

The role is a full time, national role, based in London for a 12 month FTC. There may be a need to travel to offices throughout the UK.

You'll also:

• Understand changing market dynamics across different industries and how they impact stream and sector plans.
• Track and analyse sector trends and key issues to help the firm anticipate market needs, identify opportunities which support the firm’s growth ambitions and improve ROI.
• Use data-based decision making. Embrace and lead on use of data and insights including CMS, client care, KAM and market research. Actively use market insight and pipeline data to inform business decisions and track performance.
• Maintain a 'helicopter view’ across all of our sectors and facilitate joining the dots between business areas.
• Develop and co-ordinate ideas, plans and activities that connect multiple sectors around key issues and opportunities. Collaborate with peers in streams and regions and the Head of Go to Market to align issues and activity and lead and drive centralised, integrated marketing campaigns.
• Undertake regular detailed analysis and report clearly on ROI on all marketing and BD activity including traffic, MQLs, conversion rates and pipeline growth.
• Take the lead on overall sector budgeting and monitor monthly sector marketing finance drills, working closely with the Head of Go to Market.
• Support KAM accounts and client conversations from a sector perspective.
• Maintain up-to-date knowledge on competition, marketing and communications issues, trends and long-term implications for BDO within the market.
• Manage all MSC reporting requirements for sectors including reporting value-add activity back to the firm.
• Ensure sectors representation internally across the firm through channels such as The Sector Connector.
• Proactively recruit, retain, develop and engage talent across the sectors team and wider MSC in line with our people proposition.
• Enable and demonstrate innovative thinking and inspire innovative action; leverage communications to inspire others.
• Build strong relationships and work collaboratively with a variety of stakeholders across sectors and beyond to ensure there is buy in and understanding about future marketing campaigns.

You’ll be someone with:

• Strong BD and marketing experience, including leading teams to successfully deliver integrated BD and Marketing strategies and understands the dynamics of the professional services market.
• A deep understanding of the market and business challenges within professional services
• A proven ability to influence and build collaborative relationships with others in a dynamic environment, including the ability to 'bring others on the journey’.
• Excellent communication skills and gravitas with senior stakeholders.
• The ability to lead through change.
• Demonstrable agility in delivering complex plans across a matrix structure

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We’re in it together

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.