Head of Sales

Posted 16 April by EPH Creative

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EPH Creative is a truly unique business, as are our products, services and people. Our vision is to be the UKs leading partner for professional event design décor, through our diverse event rental ranges and bespoke build services.


To deliver the next stage in the evolution of EPH Creative, we are seeking a Head of Creative Sales to join our Senior leadership team and deliver ambitious business growth. Working alongside the Managing Director, you will take ownership of developing & executing our sales strategy alongside leading & coordinating internal teams to deliver a cohesive organisational vision with a strategic & targeted approach.


As an experienced senior business leader, you should be passionate and most importantly caring - about our team, our customers, brand and reputation. You will need to immerse yourself in our diverse & unique industry and have an appreciation for the fluctuating and creative nature of our work, as well a non-traditional sales environment.


Your day-to-day responsibilities will be wide ranging, including:

  • Developing & executing a comprehensive sales strategy - identifying & utilising commercial, product & marketing data alongside seasonal forecasting to articulate a targeted approach to deliver ambitious revenue targets
  • Driving Sales Performance - leading our highly effective sales managers to achieve agreed targets and enhance overall individual and team performance; employing commercial & marketing coordination.
  • Business Development - in alignment with the overall sales strategy, define the approach for new business development & account retention. Build, lead & mentor a business development team who will support existing client relationships alongside expanding our client base & market presence.
  • Leading people - embrace our company culture & continually reinforce this within your team. Your responsibilities will involve overall team structure, overseeing recruitment, & creating training programmes to upskill and continually develop our people.
  • Reporting & Analysis - development & analysis of CRM data and KPIs for each product area/sector. Utilising this data alongside market trends & results to determine annual unit and gross-profit plans.
  • Systems & Processes - develop sales policies that reflect the organisation's goals. Establish customer relationship management (CRM) systems and guidelines to manage customer relationships.
  • Customer Service - influencing consistently high standards of customer service, and proactively addressing activities to seek feedback for continuous improvement and to sustain customer satisfaction & loyalty.
  • Providing Expertise & Representing - keep abreast of industry trends, market and competitors' activities, providing industry relevant expertise to our people. Monitor changes in the industry and leverage them for business opportunities. Serve as a business ambassador at major industry events, conferences or trade shows alongside representing your teams at board level.


To be successful in the role, you’ll need to have a number of years’ experience leading at a senior level and be an exceptional people manager. You will be instrumental in developing and delivering the next stage of our growth, and so you must have experience of creating and delivering effective strategies.

With a team of up to 30 people (with direct and indirect reports) across two locations (Wetherby & London), experience of engaging, leading and mentoring a diverse team is essential as is having a 'one team’ mentality and positive attitude when faced with industry expectations including tight deadlines.

A highly attuned commercial awareness with a track history of prospecting, and proactive lead generation skills is key, as is previous experience of proven revenue, profit, and business growth.

If you have worked in a creative event industry before this will be advantageous, but having an appreciation and enthusiasm for what we do is vital.


Key Skills:

  • Strong influencing, problem solving, and negotiation skills
  • Analytical mindset with the ability to interpret, understand, and forecast using data and trends
  • Creative thinker who can support the team with pragmatic solutions to problems.
  • Strategic thinking with the ability to plan and execute short & long-term sales initiatives
  • Commercial acumen and understanding of market dynamics
  • High levels of emotional intelligence to support the needs of your direct & indirect reports
  • Customer centric mindset to deliver high standards of customer service
  • Strong networking & stakeholder management skills


To apply, visit our Careers page, submit your CV, covering letter, and supporting documents. Successful applicants will undergo a short call with HR, followed by an office visit for a tour and interviews with senior staff. The final stage involves a presentation to our board of directors.

Reference: 52484648

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