Head of Content Marketing - B2B Publication

Quest Search & Selection has partnering with a rapidly expanding B2B media enterprise. This company is at the forefront of the industry, digitally driven multimedia information provider tailored for senior business professionals.

The role of Head of Content Marketing is in charge of developing suite of products, bringing new ideas into the mix, and driving up creativity for the business. Working closely with commercial team and sponsors, you will be pitching ideas, producing multichannel content marketing campaigns, managing the delivery of in-depth research reports, hosting live masterclasses, roundtables, and virtual events.

The role and responsibilities of this Head of Content Marketing - B2B Publication

• Developing and executing content strategies tailored to meet business objectives.
• Producing various B2B content formats such as whitepapers, features, reports, and multimedia assets.
• Collaborating internally to align content with audience interests and industry trends.
• Overseeing content creation for client campaigns and industry events.
• Collaborating on session topics and speaker line-ups.
• Ensuring event content meets attendee and sponsor needs are essential aspects.
• Channel management includes managing and optimising digital channels such as websites, newsletters, and social media.
• Analysing performance metrics to drive engagement and implementing best practices for wider reach.
• Editorial leadership involves providing guidance and support to ensure high-quality content production, fostering a culture of creativity and collaboration.
• Staying updated on industry trends for fresh content strategies.
• Working with sales and marketing teams for content partnerships and sponsorships.

To be successful in this Head of Content Marketing - B2B Publication

• Ideally having 5-6 years' experience within B2B publishing, content marketing, or event.
• Ideally you have experience or interest in the retail, FMCG or consumer space.
• Have experience hosting or leading events like round tables and other events.
• Ideally has a journalism or editorial background.
• Excellent written and presentation skills.
• Strong communication skills for client interactions and interviewing.
• Analytical mindset for data-driven decisions.
• Familiarity with SEO and digital content distribution.

The benefits of this Head of Content Marketing - B2B Publication

• 25 days holiday
• Training & Career opportunities
• Other discounts across retail & hospitality
• ½ day off for your birthday and work anniversary
• Laptop and phone
• Social Impact initiatives including paid charity volunteer days and ESG engagement.
• Remote working (Ideally 1-2 days per month in office)

This is a great opportunity to be part of a business that provides growth opportunities. If this role is of interest, please do apply with your CV today quoting the reference No.JO-2402-111285

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.