Freelance Senior Performance Marketing Analyst

Salt is working with the leading cloud accounting tool for small businesses, who are seeking a Freelance Senior Performance Marketing Analyst to focus on optimising demand marketing campaigns.

As a key player in the marketing team, your main role is to optimise accountant-focused marketing campaigns to ensure maximum return on ad spend.

? 15-month, day-rate contract
? £390 per day, inside IR35
? Hybrid working in London

You will:

-- Analyse digital media channel data regularly to provide a comprehensive view of our accountant-focused media and its impact on lead quality
-- Evaluate ROI of online advertising campaigns and assessing the influence of "Above the line" media on lead generation
-- Provide insights to the marketing team to guide media spend optimisation for lead generation
-- Report on marketing and sales KPIs, dissecting performance by campaign and audience
-- Implement digital attribution models for accurate data-driven insights, and develop dashboards to assess cross-channel demand generation effectiveness

You will need:

-- Hands-on experience in marketing analysis, lead scoring, attribution modelling, or similar quantitative insights
-- Experience in experimentation and statistical analysis
-- Familiarity with media planning, programmatic buying, measurement, and audience targeting
-- Proficiency in various marketing channels and their levers, both online and offline, along with knowledge of the ad tech ecosystem
-- Strong stakeholder management and influencing skills
-- Ability to connect multiple data sources to uncover meaningful insights