Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for developing and executing innovative digital marketing strategies to enhance brand awareness, drive traffic, and generate leads. Your expertise in Google Ads, Meta Ads, LinkedIn Ads, and Google Analytics will be pivotal in optimising our digital marketing efforts.

Key Responsibilities:

• Plan, execute, and optimise digital marketing campaigns across various platforms including Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, ad copy creation, and ongoing optimisation to improve campaign performance and ROI.
• Monitor and analyse campaign performance using Google Analytics and other relevant tools to provide actionable insights and recommendations.
• Collaborate with the content and creative teams to develop compelling ad creatives and landing pages that align with campaign objectives.
• Stay updated on industry trends and best practices in digital marketing, and implement innovative strategies to drive continuous improvement.

Requirements:

• Proven experience in digital marketing with a focus on Google Ads, Meta Ads, LinkedIn Ads, and Google Analytics.
• Demonstrated ability to plan, execute, and optimise digital marketing campaigns that deliver measurable results.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
• Google Ads certification and other relevant certifications are a plus.

Logistics:

• 3 month contract
• 30 hours a week (4 days a week, will scale up to 5 towards the end of the contract)
• One day a week in a London Office
• Occasional travel to Spain
• £20 per hour