Digital Marketing Specialist

Position: Digital Marketing Specialist
Location: Leeds, hybrid
Salary: £45,000 - £50,000

BEFORE YOU APPLY:Please read through the whole job posting to ensure you are suitable for the role and have the essential skills. You must be local to Leeds and happy to be in the office on a hybrid working model.

My client is a leading software company in Leeds, who are seeking an experienced and passionate marketing specialist to join the team. Having received £30million in funding they are now looking to double the headcount over the next 12 months. So this is the time you can join and really make your mark.

The Digital Marketing Specialist plays a vital role in the Marketing & Customer Engagement department. Responsibilities include contributing to brand maintenance through marketing campaigns, conducting market research, strategizing with marketing professionals, and creating content to enhance campaign success. This dynamic role involves actively managing web, social media, and PR channels, fostering creativity and energy within the team.

I am looking to speak to individuals who can successfully plan, implement and produce content strategies across various channels.

Key responsibilities:

??Design and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
??Create and design content for conferences and events
??Establish a framework for tracking and monitoring customer, competitive, and market landscape for ongoing campaigns.
??Formulate strategies to build lasting digital connections
??Generate content with support from key stakeholders.
??Launch optimized online advertisements to increase company and brand awareness.

Key skills:

?Highly creative with experience in identifying target audiences and devising digital campaigns
?Experience in creating and maintaining digital content strategies - experience with photography, video, infographics, motion graphics or similar
?SEO/ SEM, Google Analytics, social media & CRM tools with demonstrable experience
?Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
?Experience with PPC - Google AdWords
?Experience in optimising landing pages and user funnels
?Experience with A/B testing
?Experience working in the technology / software sector is beneficial but not essential

Benefits:
�??25 days holiday + wellbeing days
??Flexible working + expenses paid for any travel
??Private Medical Insurance
??Bonus scheme
�?Training and funded accreditation
??Pension Scheme

Sounds interesting? Apply now with your updated CV and let's chat!

PLEASE NOTE: Due to high volume of applications, we can only respond to those candidates with ALL of the essential skills. The role is based 3 days onsite in central Leeds, so you must be within a commutable distance and able to attend.

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.