Digital Marketing Manager

Digital Marketing Manager

Our client is a socially driven start-up focused on meeting the nutritional needs of people that struggle to maintain a regular diet. Inventor Lewis Hornby was first inspired to create the company’s product when his grandma Pat, who had dementia, was struggling to hydrate. The story resonated with people all over the world and went on to receive global press coverage and multiple awards. This incredible viral story led to large waiting lists in many territories leading to our client’s UK launch in 2020, the US in 2022 and Canada in 2023.

As they continue to grow and expand, they are now looking for a Digital Marketing Manager to help support their expanding in-house marketing efforts, growing awareness of their company with their target audience and helping to drive online B2C sales.

Reporting to the Marketing Director, this hands-on role will give you the opportunity to lead on all aspects of digital marketing campaigns, developing projects from the ideation and planning stages, with the support of their Digital Marketing & Content Assistant, the final implementation and execution.

You will oversee and develop their established digital marketing channels including PPC and paid social media (Google Ads and Facebook), email marketing, organic social media, digital outreach and partnerships, influencer marketing and affiliate marketing.

With the opportunity to test and expand to new channels for customer acquisition, you will work with their Marketing Director to assign appropriate budgets and resources in order to continue to grow their sales.

You will be a vital part of their marketing team, alongside their PR & Partnerships Manager, Ecommerce Manager, and in-house Designer.

Essential Experience

• 3-5 years’ experience in a digital marketing role.
• Comprehensive work with paid online advertising, from budgets and strategy to targeting and creatives.
• Extensive knowledge of the Facebook and Google Ads platforms.
• History of growing organic social media audiences through creative campaigns.
• Success in driving revenue through ecommerce-led email marketing.
• Background in planning, developing, and testing new digital acquisition strategies.
• Experience working with influencers and third-party websites in both paid and organic capacities to drive traffic and sales.
• Measuring and reporting on effectiveness of campaigns.

Desirable Experience

• Experience working hands-on with the digital efforts for a DTC start up or SME.
• Experience with wider paid social media advertising, particularly in novel platforms such as TikTok, Reddit.
• Line-management of a digital marketing assistant or similar role.
• Use of either professional (e.g. Premier Pro & Photoshop) or consumer (e.g. Canva & in-app editing) tools to create effective video and image assets.
• Hands-on use of Mailchimp for email marketing campaign creation.
• Experience administering affiliate schemes, as well as prospecting and acquiring valuable affiliate partners.
• Success in achieving traffic or backlinks through digital outreach.
• Wider use of digital paid advertising, including display ads, native content, video, and audio streaming advertising, etc.
• Experience building and implementing a content marketing strategy.

Skills

• Ability to both ideate and plan at a top level, while also being hands-on in the day-to-day implementation.
• Creative mindset, understanding the key role effective storytelling, communication, and branding for driving DTC sales.
• Highly analytical, with the ability to understand data and reporting, as well as drawing insights and learnings.
• High level of computer literacy and aptitude with relevant software, tools, and platforms.
• Self-motivated with the ability to work autonomously, while effectively integrating with other team members.
• Confidence in external relationship building and communication.
• Flexible, adaptable working style with an ability to pivot and learn quickly.
• Proactive in learning new skills and keeping up to date with digital trends.
• Highly organised and methodical with a strong attention to detail and project management skills.
• Willingness to join the rest of the team in pitching into other areas of the business, as and when needs arise.

Benefits

• £45k - £55k per annum
• Company events + Friday Drinks
• 25 days holiday plus Bank Holidays
• Wellbeing scheme
• Cycle to work scheme
• Enhanced maternity/paternity leave
• Friendly small team & bright, airy office with the best views of London!
• Great location: close to the cafes and bars of Broadway Market in Hackney

If you’re interested in this Digital Marketing Manager role, please apply now with an up-to-date CV and a Cover Letter (approx. 200-300 words).