Digital Marketing Executive

Your new company
Hays are recruiting a Digital Marketing Executive on behalf of a leading conglomerate in the construction sector. This company is known for their innovative approach to manufacturing, and they operate in multiple divisions specialising in various building components.

Your new role
As Digital Marketing Executive, you will be responsible for delivering consistent and impactful digital marketing support across various online platforms. You will be responsible for:
* Assist in crafting and executing digital and social media strategies.
* Design, execute, and assess PPC campaigns across Google's platforms, including Google Ads, Display Network, and YouTube, as well as targeted social media campaigns aligned with brand goals.
* Coordinate email marketing initiatives to complement digital campaigns and promotional activities.
* Spearhead the creation of innovative digital content to enhance campaign engagement.
* Drive strategies to boost website engagement metrics such as traffic, page views, session duration, and content downloads, in alignment with organisational targets.
* Lead SEO efforts to improve organic search results and visibility.
* Collaborate with the brand team on website content management and development, ensuring fresh and relevant content.
* Offer strategic support for brand-related projects and manage the brand's YouTube presence to enhance visibility
* Analyse the effectiveness of digital and social marketing initiatives, weighing commercial outcomes against expenditures.
* Guarantee seamless communication of marketing plans and activities.

What you'll need to succeed

• Preferable if degree qualified in Marketing, Business, or related field
• 2+experience in a similar Digital Marketing role
• Experience managing social media channels
• Experience using Google Analytics to analyse marketing campaigns
• Experience managing PPC
  
  

What you'll get in return
Salary of up to £25,000 per annum, hybrid working, pension, enhanced maternity and paternity, health insurance, learning and development, and much more.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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