Digital Marketing Coordinator

Digital Marketing Coordinator

Founded in 2007 our client is one of the fastest growing banks of their kind in the UK. They offer personal and corporate savings products and finance for UK residential and commercial property, in addition to sourcing and advising on UK real estate investments.

Due to growth within the business, they are now looking to acquire the services of a Digital Marketing Coordinator to their expanding marketing team. As a Digital Marketing Coordinator, you will play a crucial role in supporting the day-to-day operational digital marketing needs of the Bank; helping to create, implement and manage both content and functionality for the Bank's website and other digital/e-commerce initiatives.

Key responsibilities

• Working closely with the Head of Marketing in the development of both content and functionality for the Bank's website and other digital/e-commerce initiatives.
• Work closely with the Marketing Manager in the launch and promotion on the website of new savings, finance and ancillary products and services.
• Co-ordinate the implementation of new website content/functionality. This may include working with external agencies, internal liaison, design & copy co-ordination, compliance approval and internal & external communications.
• Co-ordinate the Bank's paid digital media advertising activity. Undertake both website traffic analysis (via Google Analytics) and enquiry analysis and produce reports. Provide data driven conclusions and recommendations.
• Undertake regular and ad-hoc technical website audits to ensure there are no broken links and all is working correctly.
• Using SEO via the website CMS (Content management system) to improve the Bank's organic search listings for key words.
• Undertake regular analysis of all digital activity, including customer surveys and produce reports
• Undertake email marketing to the Bank's Customers & Intermediary contacts using specialist software including e-shot development, data handling & delivery analysis.
• Assist with the implementation of marketing campaigns (direct mail, email, digital media and advertising) Assist the team in the delivery of events undertaken by the Bank.

Key Skills required

• Experience of updating and managing websites via content management systems (CMS).
• Digital marketing experience (including email software, Google Analytics, SEO & paid media) and exposure to the website development process.
• Tech savvy with a strong working knowledge of MS Office software.
• Strong analytical and data reporting skills
• Good copy skills - copywriting/editing & proofing, with an excellent eye for detail.
• Highly organised, numerate, computer literate, with strong communication skills (both written & verbal).
• Experience of managing content on Video based platforms (YouTube & Vimeo)
• Experience of UX development & implementation
• Experience of A/B testing website landing pages and/or emails.
• Use of Adobe Creative Suite products - InDesign, Photoshop, Illustrator and Premiere Pro

In return they will offer you:

• 25 days holiday entitlement increasing with service
• Pension Plan
• Private Medical Insurance
• Dental Cover
• Income Protection
• Life Assurance
• Employee Referral Bonus