Digital Content Officer

It’s bringing one of the world’s greatest art collections to life for a worldwide audience.

It’s telling a unique story - whether showcasing incredible conservation work, sharing moments from royal history or how a Royal Palace is used today. It’s going behind-the-scenes and working with our expert curators, creating content to engage our digital audience.

This is what makes working for Royal Collection Trust so different.

One of the largest and most importrant art collections in the world, the Royal Collection has a fascinating history. Our website provides access to hundreds of thousands of objects as well as being the gateway for visitor information for the royal residences..

Joining our dedicated Press and Marketing Team team, you’ll help to deliver our strategy of widening audience access via digital content, by enhancing understanding and sharing stories from the Collection, and inspiring people to visit the royal residences.

Key Responsibilities

• With a creative approach, produce and commission content (primarily written) for our website and digital marketing channels to engage target audiences.
• Apply your knowledge of analytics tools to audit and report on content performance against strategic goals.
• Work with digital marketing colleagues to create engaging email newsletters
• Apply your technical know-how of accessibility, Search Engine Optimisation and best practice in writing for the web, to make sure our content is the best it can be.
• Support a project to rebuild our Collection Online, with a particular focus on users.

Essential Criteria

• Skilled at digital copywriting and producing engaging written content for different platforms, preferably within the cultural sector.
• With broad knowledge of digital communications and marketing, you’ll have experience working with website content management systems and image editing software.
• Taking pride in your work, you can maintain high levels of accuracy and attention to detail.
• Adept at using analytics tools, you can draw out and report on data insights to support decision making.
• Organised and pro-active, with lots of initiative, you're able to prioritise a busy workload and consistently deliver high quality work, often to tight deadlines.
• At your best working as part of a team, you have an open and collaborative style and can build good working relationships with a wide range of people.