Digital Marketing Executive

Digital Marketing Content & Campaign Executive

Leeds

£24k to £26k pa

1 Day WFH

Invigorate Recruitment is working with its client on the outskirts of Leeds to recruit a Digital Marketing Content & Campaign Executive

Digital Marketing Content & Campaign Executive is a commercially minded content writer and campaign planner, with a passion for SEO.

You will be responsible for contributing fresh ideas and innovative strategies to drive engaging content and organic growth to the website. The role delivers the planning and delivery of exceptional style content from start to finish, across multiple touchpoints. They will have a knowledge of data and analytics, using insights to help monitor the performance of content and deliver ongoing optimisation.

You will have a flair for creativity that will help encompass the voice of a remarkable brand and deliver data-driven strategies that have impactful results.

Responsibilities of the Digital Content & Campaign Executive

• Manage the content calendar to develop new articles and content ideas, in support of their busy campaign schedule and seasonal activity.
• Be creative and generate new and exciting ideas of how to talk to and engage with their customers via the medium of content in its many forms.
• Work closely with members of the marketing and creative teams in support of channel marketing plans, but also gain further visibility of the fantastic content being created. (i.e influencer content, videos, flay lays etc)
• Build strong relationships with the buying team and develop a great understanding of their product, our back-stories and our customer mindset, to help weave into the narrative we produce.
• Work with Ecommerce Manager to prepare and deliver campaign driven updates to the website across core landing pages. Calling out seasonal messaging and trending stories.
• Liaise with our 3rd party SEO agency, to develop a content strategy which will support the activity in the natural search space, helping to strengthen the position and reach new customer audiences.
• From concept to delivery, develop exciting Outreach opportunities to increase the exposure of the brand and to help tell their story. Work closely with the PR team and 3rd party agency to develop engaging Digital PR stories that generates excitement amongst customers and publishers alike.
• Work with the internal Merchandising and Buying teams to manage the delivery of seasonal product copy and liaise with 3rd party SEO agency to ensure all copy is optimised for targeted keywords and search optimisation.
• Be responsible for the writing, build and publishing process of all inspirational onsite content across both Inspiration and Blog area of the site. Help provide the vision for this area of the website, to showcase content in an exciting way and provide a simple navigate structure for customers to easily explore.
• Work with members of the Marketing Team to drive targeted exposure of content across both free and paid for channels such as Email, Native Social and Paid Social. Explore new opportunities to expanding the reach of our content and for driving new users to our site.
• Stay updated on industry trends, algorithm changes, and emerging SEO best practices to ensure content remains relevant and effective.
• Analyse and report against all activity undertaken and content published, to ensure everything is measurable and can showcase performance to the business.

Experience of the Digital Content and Campaign Executive

• You should hold a degree or similar in Marketing, Communications, Journalism or related field with 2+ years of experience in content marketing, copywriting, or SEO content optimisation.

• You will have the ability to use Content Management Systems (CMS) and publishing tools. You should have experience of analytical tools such as GA4, and a keen interest in digital marketing, SEO and new technologies. You will have a passion for style and content writing and be self-motivated to take ownership of this exciting area, showcase it to colleagues, push it forward and to grow our reach.

• You must have strong attention to detail and be highly organised with a good creative eye. You must also possess exceptional written and spoken English skills, supported by outstanding grammar and punctuation. You must excel in planning, managing deadlines and an ability to multi-task with a proactive attitude and the ability to work in a fast-paced team.