CRM Executive

Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.

Purpose of the role:

Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers

• Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
• Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication
• Coordinate with Trade Managers and design resources to procure creative assets.
• Coordinate with wider marketing and Trade teams to develop campaigns and share results
• Manage relationship with UX and design team to share learning and drive engaging content
• Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
• Apply knowledge of best practice ecommerce

Skills:

• Ideally experience in creating CRM communications
• Experience with A/B testing
• Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications
• Knowledge of CRM best practices and benchmarks
• Retail industry preferred although not essential
• You need to be results driven and commercially aware
• You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment

Experience:

• You need to have excellent attention to detail
• An excellent communicator with strong verbal and written skills
• Key Stakeholder management
• Agile and responsive to trading requirements
• Comfortable with working under pressure

Specialist skills and knowledge:

• Strong understanding of CRM cross sell/upsell techniques - essential
• Strong understanding of campaign implementation - essential
• A/B testing - essential
• Marketing automation tool experience - preferred
• Salesforce - Exact Target/Marketing Cloud experience - preferred
• Google Analytics - Essential
• Excel - Essential

Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.

Alongside this we can offer you:

• 15% discount in Iceland stores
• 30% discount at Club Individual Restaurants
• 33 days holiday (including bank holidays)
• Pension (NEST)
• Free onsite parking
• Onsite electric car charging ports
• Subsidised staff restaurant and Costa Coffee
• Access to savings, discounts and cashback through Reward Gateway
• Christmas vouchers
• Refer a Friend Scheme
• Christmas Savings scheme
• Discounted dry cleaning
• Long service awards