Brand Marketing Manager (Fashion)
Brand Marketing Manager (Fashion)
Brand Marketing Manager (Fashion)
£50k-£55k + Excellent Benefits and Bonus
Leeds - Hybrid (2 days a week in the office)
Our client is a market leading fashion brand and the have an exciting new role for a Brand Marketing Manager. You will have a great new opportunity to develop, manage and lead TTL campaigns focused on fashion, working with all aspects of marketing.
ROLE RESPONSIBILITIES
- Lead and manage campaign execution across offline and online channels working with internal and external creative teams
- Responsible for working with fashion buying and merchandising team to ensure products and stories are well represented and commercially focused
- Lead relationship with creative agency ensuring marketing requirements and best practice are fed into creative requirements
- Lead new brand launches, developing marketing plans to support
- Manage campaign process, ensuring requirements are outlined for marketing and deadlines are met
- Own and manage fashion content plan
- Manage the PR agency and integrate PR into wider fashion content plans
- Lead and manage social strategy and execution
- Manage budgets for campaigns. PR and social
- Lead on strategic marketing and campaign briefs
- Drives social and online engagement through compelling storytelling in fashion
- Lead, manage and develop a high performing team
ABOUT YOU
- Proven experience of managing the successful launch of above the line campaigns within a brand or retail environment
- Experience of managing PR and creative agencies or the equivalent in-house teams
- A strong understanding of all marketing channels and how they operate
- Strong people management skills and experience
- A passion for retail, particularly fashion & home
- Commercially savvy and have the ability to identify commercial opportunities
- Attend photoshoots and visit suppliers - UK and overseas
Required skills
- Advertising
- Brand Management
- PR
- Social Media
Reference: 52159888
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