Brand Manager

Gleeson Recruitment Group are pleased to be exclusively working with a leading Health and Wellbeing Ecommerce business, born and bred in the West Midlands to recruit for a Brand Manager on a permanent basis.

This business a lot to shout about from its innovative products, talented team, loyal customers, bold branding and a great success story. All this has led them to be one of the fastest growing businesses in the UK and they are growing from strength to strength - this is not a business to pass up on!

We are looking for a talented and driven Brand Manager to join the team and continue the success!

Job title: Brand Manager

Location: Birmingham City Centre

Salary: £35,000-£45,000

Start date: April - June 2024

Contract: Full time, permanent

Hybrid: 2 days per week office based

The role:

In this role you will develop and implement overall brand strategy to deliver a category-leading brand.

Your work will ensure the brand is a market leader and increases brand awareness through day to day brand initiatives. You will work cross functionally to drive demand and loyalty.

We are looking for a strategic thinker who is able to look at the wider picture in detail and this is a critical role to the business.

Key Requirements:

• Collaborate with the Head of Brand to execute brand strategy, and yearly and seasonal marketing plans and schedules, ensuring alignment with brand and company objectives.
• Engage with external agencies and internal stakeholders across all platforms, maintain website content, and enhance site performance for improved search rankings.
• Create effective digital campaigns in partnership with the internal creative team, to support on creative briefs and writing brand messaging.
• Liaise closely with the Insights team to drive decision-making based on insights for brand tactics and long-term strategic initiatives.
• Focus on driving revenue through all available channels while fostering brand growth.
• Maintain and oversee budgets.
• Provide reporting and updates to stakeholders on brand metrics, performance, and project timelines.
• Develop comprehensive briefs for both internal and external agencies.

Candidate Criteria:

• Experience working across various disciplines, functions, and channels.
• Experience with multiple product SKUs.
• Creative flair
• Strong copywriting skills.
• Ability to work to tight deadlines across multiple projects
• Ability to communicate effectively across different levels and disciplines.
• Experience in managing agencies or third-party vendors.
• Track record of delivering on brand objectives.
• Excellent communication and project management abilities.
• Proven experience and success in brand management.
• Self-starter and self-motivated.

Please apply for more information

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