B2B Marketing Manager

Posted 5 April by Nigel Wright Group
Easy Apply
£40,000 - £45,000 per annum
Newcastle Upon Tyne , Tyne And Wear
Permanent, full-time

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Posted by Nigel Wright Group
The Opportunity:
Nigel Wright is delighted to have been appointed to support a key repeat industrial client, with their search for a new B2B marketing manager, to play a crucial part in the next growth phase of the Company.  The role will report into the Sales & Marketing Director and will be a stand alone management level position.  This is a hybrid role, with 2-3 days per week in the office, just North of Newcastle.

Role Profile:
  • Working closely with the Sales and Marketing Director on devising and executing the marketing strategy.
  • Social media and website management.
  • Acting as the brand custodian.
  • Driving the SEO strategy and leading on email marketing campaigns.
  • Leading on brand promotion activities, including event attendance.
  • Working closely with the business development team on market mapping, segmentation and identifying prospects.
  • Taking the lead on driving the overall B2B marketing lead generation strategy.
  • Content creation both online and offline and across a range of channels.

Person Specification:
  • A strong track record in a B2B lead generation marketing environment.
  • Ability to commute 2-3 days per week to the HQ just North of Newcastle.
  • Strong digital marketing skill set.
  • Comfortable operating in a standalone management position, which will involve a mix of strategic and operational activities.
  • Excellent stakeholder engagement skills with the ability to interact with all business functions and both upline and downline.

Reference: 52427480

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