Mobile Apps Marketing Manager
Our ClientOur global iGaming client has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets.They cultivate a fast-paced, collaborative environment where innovation drives everything they do. Their teams are passionate about delivering top-tier gaming experiences, leveraging data-driven insights, and staying ahead in an ever-evolving industry.The Role of Mobile Apps Marketing Manager Our client is looking for a results-driven professional with a proven track record of leading mobile marketing performance campaigns at a high level. In this role, you will work closely with internal marketing teams across Spain, Brazil, Mexico, and other key markets to plan and deliver high-impact mobile campaigns that drive measurable results.You will be responsible for managing both direct platform activity and external partnerships to ensure best-in-class app marketing campaigns that meet growth, CPA, and LTV targets in highly competitive markets.In addition to being an expert in paid app marketing channels across Spain and LATAM (and ideally other regions), you will bring fresh ideas for in-app engagement and activation to enhance performance. You will also contribute to other mobile-focused areas of the business, including App Store Optimization (ASO), mobile attribution, and fraud prevention.This role reports to the Head of Mobile and involves close collaboration with Digital Performance Managers and Country Marketing Managers to drive innovation and sustained growth across all mobile marketing initiatives.Key Responsibilities of the Mobile Apps Marketing Manager Set up, plan, optimize and report back on performance across mobile campaigns, including but not limited to: App-to-app Display (via Ad Networks), Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns.Working with the Digital Marketing Manager and the Country Managers globally to plan, deliver and execute successful monthly, quarterly and annual marketing plans for mobile marketing channelsClosely monitor and deliver mobile performance within the defined KPIs (growth volume, conversion rates, CPA & LTV)Report on mobile marketing channel performance on a daily/weekly/monthly basis to all relevant stakeholdersCommunicate with, challenge, and influence senior stakeholdersDelivering complex mobile marketing strategies for growth, identification of in-app fraud and mitigation of, as well as assisting on other projects such as ASO, creative optimization, and conversion rate optimization. and also explaining them to nurture junior members of staff and non-digital stakeholdersIdentify and provide evidence on assisted conversions to all relevant stakeholdersCollaborate with the Digital Marketing Manager to develop, deliver and execute monthly, quarterly and annual marketing plans for mobile marketing campaignsIdentify and test new channels outside of our existing marketing mix in order to add scale to the performance plansAssist on the in-housing of additional markets in 2025-2026 for the relevant channels as per the approved internal in housing migration planIdentify opportunities for increased automation and efficiency through advanced technical solutionsWork closely with internal BI team and in house Marketing Analyst to identify cost saving opportunities and further enhance campaign performanceDevelop robust tracking and measurement systems to ensure we understand the performance of our campaigns accurately, working with BI/MA and other stakeholders as required.Collaborating with the Interim Head of Mobile to build robust test and learn creative strategies.Key Skills and Qualifications of the Mobile Apps Marketing Manager Minimum 4 years’ experience in Mobile Marketing within the UK; experience in other markets is highly beneficialPrevious experience in the iGaming industry (advantageous but not mandatory)Experience working in a digital performance agency is a plusProven ability to build and execute creative strategies that drive measurable resultsHands-on experience across major performance marketing platforms, with a core focus on Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, and Facebook AdsExpert understanding of digital tracking, measurement, and reporting tools used in mobile marketing operations, specifically:AppsFlyer (experience with other MMPs such as Adjust or Singular is beneficial)Mobile Fraud Prevention tools such as TrafficGuard and P360Analytics platforms such as Firebase and GA4Experience in digital marketing planning and forecastingExcellent written and verbal communication skills, with the ability to engage stakeholders across a matrix environmentStrong teamworking and relationship-building skills, with experience collaborating across multiple countriesExceptional organisational and multitasking abilities, capable of managing multiple projects simultaneouslyDeep understanding of online marketing concepts, strategies, and best practicesUp to date with the latest search and platform innovations, ideally maintaining contacts within the mobile marketing industryExperience working with multinational organisations, with an understanding of cultural and regulatory differencesHighly data-focused, with the ability to gather insights, identify actionable trends, and present findings clearly and effectivelyTech-savvy, with a strong awareness of market tools and experience in evaluating, purchasing, and implementing new technologiesStrong analytical acumen, with the ability to uncover insights and craft compelling narratives by integrating data from multiple sourcesBenefits24 days of annual leave, with additional days awarded after 3 years of service.Hybrid work model – 3 days in the office, 2 days working from home.Competitive salary plus an annual bonus (eligible after completing probation).Private healthcare and life insurance provided upon successful completion of probation.Participation in the company pension scheme.
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