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What is Digital Marketing or Online Marketing?

Basics of Digital Marketing & Online Marketing. SEO, email Marketing, social media marketing, PPC, etc Included.

Being Commerce

Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
0.8 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free
Additional info
  • Tutor is available to students
1 student purchased this course

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Overview

  • Understanding basics of Digital Marketing or Online Marketing
  • Understanding basics of SEO (Search Engine Optimization)
  • Understanding basics of PPC (Pay Per Click) via Google Ads
  • Understanding basics of SMM (Social Media Marketing)
  • Understanding basics of Websites and Remarketing

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Curriculum

1
section
5
lectures
0h 46m
total

Course media

Description

This is an amazing course for someone interested in understanding digital marketing or online marketing and all the main channels that are frequently used to promote products and services online. In this course, we will look at what is SEO and how to best approach SEO for your Business. What is google ads and how to best approach them for your business? We will have a look at Facebook marketing and linked-in marketing and finally, finish with what is a funnel and how to build one for your own business.

You don't need to be a marketer to benefit from this course you will learn:

  • What is an online marketing and what are the channels

  • How each channel work and how they can impact your company

  • Understand when to use one more than the other

  • What is a Funnel and how you can look at your own business from the funnel perspective?

Once completed, you should understand the basics of online marketing, and you should approach it in any situation. Additionally, you will receive exclusive access to a private Facebook group where we can discuss together and chat about specific online marketing issues.

What are the requirements?

  • There are no requirements to take this course.

What is the target audience?

  • This course is for people who want to expand their knowledge and expertise in online and digital marketing. It does not require previous online marketing experience.

Who is this course for?

  • People interested in the basics of online and digital marketing
  • Business Owners interested in digital marketing & online marketing
  • Marketing Managers interested in digital marketing & online marketing

Requirements

  • Internet Connection
  • Nothing Required Prior

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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