Who is it for? For anyone looking to break into digital marketing, the Certificate in SocialMedia Marketing course will provide you with a set of knowledge and competencies that will help you excel in any entry level marketing role. If you’re simply looking to introduce socialmedia to your...
Did you know there is a revolution going on that will change the face of sales forever? Its name is socialmedia. All over the world customers are hanging up their phones in distaste. Cold calling and traditional sales methods no longer work. Savvy businesses have already realised that there is a...
For anyone who wants to incorporate socialmedia and online communications into their PR strategy. Socialmedia and online communications need to be integrated into an organisation’s PR strategy if it is going to communicate effectively. This non-technical socialmedia training...
Provided by The Chartered Institute of Marketing (CIM)
B2B marketing is changing. New media and technologies are now an essential part of the B2B marketing mix. The digital landscape is now a thriving, social environment with a growing number of techniques that businesses are starting to exploit. Learn how to use socialmedia to engage with business...
In recent years we’ve seen an exponential growth in socialmedia – some organisations have dived in, others are testing the waters and the rest have ignored it. While decisions have been driven by marketing & IT professionals, going forward, Communications and HR professionals will need...
This unique 3 day SocialMedia Blueprint for Business training course will not only teach you the ins and outs of the socialmedia tools out there but you’ll also come away from the class with an actual blueprint / socialmedia strategy on what you need to do next for your business. Keeping pace...
The use of socialmedia sites, such as Facebook, LinkedIn and Twitter has grown substantially over recent years and sites such as these are now an unavoidable part of an online marketing campaign. In addition, blogs remain a powerful business tool and the importance of ‘engagement’ with your...
Provided by The Chartered Institute of Marketing (CIM)
This two day course will enable you to develop your socialmedia strategy. You will learn how to develop an advanced socialmedia plan and look at how your business should plan its resources. You will also learn how to deal with a socialmedia related PR incident. Benefits to you and your...
Provided by The Chartered Institute of Marketing (CIM)
through-the-line marketing strategy that actively supports your entire public relations and corporate social responsibility campaigns. • Introduction to viral marketing.• The power of word of mouth marketing.• SocialMedia – what is and how it can work for you.• Understanding the psychology of today’s...
your content onlineSet up calls to action to turn friends and followers into customersUse socialmedia to find your next professional creative opportunityFitting socialmedia into your creative design processMeasure the success of your socialmedia activities Love SocialMedia This workshop...
Provided by The Chartered Institute of Marketing (CIM)
Considered a fad just a few years ago, socialmedia marketing is now not only mainstream but centre stage, as recent multi-billion dollar socialmedia flotations and valuations clearly indicate. But how do you measure socialmedia and engagement, let alone socialmedia ROI and why is it important...
Provided by The Chartered Institute of Marketing (CIM)
Socialmedia offers frequent and unmediated access to customers and brand influencers. This course will provide you with an approach to developing an integrated socialmedia marketing strategy and advanced tactics for reaching influencers and building customer engagement. You will learn how...
Provided by The Chartered Institute of Marketing (CIM)
that they are used in; and confidently recommend improvements.How to evaluate the importance of integrating diverse media in communications, analysing the challenges faced through on- and offline media.An understanding of the developing role that socialmedia and networks play in communication.How...
Facebook page with applicationsGetting the scoop on Facebook places and dealsLiking Facebooks LIKE buttonPlugging into other plug ins Love SocialMedia SME Business Owners, Corporate CEOs, Business Development Managers, Marketing Managers ,Sales Managers , Communication Managers or anyone else...
Twitter marketing is a very effective strategy for every online marketer. This course is designed for every marketer to learn how to make the most out of Twitter in order to make their businesses stay at the top despite the great competition in the socialmedia world. Using Twitter for marketing...
with LinkedIn groupsMarketing yourself and your businessUsing LinkedIn to increase your salesCreative uses for LinkedIn Love SocialMedia LinkedIn for Business course is for SME Business Owners, CEOs, Business Development Managers, Marketing Managers Sales Managers , Communication Managers or anyone...
ConsiderationsLanding PagesKeyword ResearchSearch vs. ContentCampaign SetupCreating ListingsPlacing BidsUnderstanding ReportsCalculating Return on Investment (ROI)Ongoing PPC ManagementWhat to Avoid Love SocialMedia This course is designed for website owners, marketers as well as IT professionals, web designers...
videosDirectly selling products and servicesSelling advertising around embedded videos on your website Love SocialMedia SME Business Owners, Corporate CEOs, Business Development Managers, Marketing Managers ,Sales Managers , Communication Managers or anyone else ,whichever industry you...
Provided by The Chartered Institute of Marketing (CIM)
Public relations is a credible, cost effective channel for building positive brand perceptions and educating stakeholders about the benefits of your organisation. Participants will learn about every facet of PR, from dealing with the media and writing great copy to using PR agencies...
of the features that PhoneGap supports are camera, compass, contacts, files, geolocation and media etc.Phone Gap supports the following platforms: Apple iOSGoogle AndroidMicrosoft Windows Phone 7HP Web OSBadaSymbianOS 5.x This PhoneGap app development course is designed to discuss advanced PhoneGap app...
Provided by The Chartered Institute of Marketing (CIM)
socialmedia channels. This course is delivered by CIMAcademy – The only study centre owned by The Chartered Institute of Marketing. Courses start throughout the year - please enquire to find out more Benefits Improved thinking, planning and decision making capabilities through your new...
on this course of completing this certification. What skills will I gain? Marketing is a diverse and exciting discipline that covers a range of activities including advertising, public relations and socialmedia. The Introductory Certificate in Marketing is accredited by the Chartered Institute of Marketing...
Provided by The Chartered Institute of Marketing (CIM)
internal or external specialists you may be working with. • Digital Marketing in perspective• Search Engine Marketing.• SEO.• PPC.• Email Marketing.• Affiliate Marketing.• SocialMedia, Online PR and Reputation Management.• Online Advertising.• Analytics.• Digital Marketing next steps and creating...
Provided by The Chartered Institute of Marketing (CIM)
campaign plan.• Review the current use of digital media channels such as paid and natural search, advertising, socialmedia and email marketing.• Decide when to use each digital channel.• Evaluate and improve online marketing effectiveness using free digital tools. Delivery styleThis is a highly...
of Digital Marketing and why it is a vital component of your marketing strategy plan, create and effectively manage socialmedia, display, search marketing and online advertising and marketing campaigns integrate your digital marketing plans and efforts into your marketing strategy drive new...
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