Who is it for? Whether you’re an experienced traditional marketer, or looking to break into the sector, this course will ensure you understand the impact of the internet on consumer behaviour and how to take advantage of this cultural shift using the full range of digitalmarketing...
Exclusively designed by marketers for marketers, this is the only course available carrying the coveted DigitalMarketing Institute accreditation and associated brand recognition, which is highly sought after by employers. This is a very practical and hands-on digitalmarketing course, taught...
Exclusively designed by marketers for marketers, this is the only course available carrying the coveted DigitalMarketing Institute accreditation and associated brand recognition, which is highly sought after by employers. This is a very practical and hands-on digitalmarketing course, taught...
Anyone working in digitalmarketing will need to be familiar with Search Engine Optimisation (SEO), Pay Per Click (PPC) and affiliate marketing. Developed by the Communications Advertising and Marketing (CAM) Education Foundation – and accredited by the Chartered Institute of Marketing (CIM...
Provided by The Chartered Institute of Marketing (CIM)
This course is for anyone who wants to understand the key elements of building an effective digitalmarketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digitalmarketing. Online tools and reference materials...
Practically learn DigitalMarketing from a DigitalMarketing experts by working on industry related projects. This DigitalMarketing course is the perfect place to start if you are looking to develop a career in DigitalMarketing. Learn DigitalMarketing in classroom based training...
Provided by The Chartered Institute of Marketing (CIM)
This practical and intensive qualification focuses on digitalmarketing planning. It provides you with the practical skills and knowledge required to understand and put into practice fundamental digitalmarketing planning tools. You will also understand the key factors involved...
Who is it for? For anyone looking to break into digitalmarketing, the Certificate in Social Media Marketing course will provide you with a set of knowledge and competencies that will help you excel in any entry level marketing role. If you’re simply looking to introduce social media to your...
Provided by The Chartered Institute of Marketing (CIM)
Every marketer needs to understand how to exploit digitalmarketing tools and techniques in order to improve their customer value proposition and overall competitiveness. That means designing an accessible, usable and value-adding website and using a range of inter-related digitalmarketing tools...
Provided by The Chartered Institute of Marketing (CIM)
This course will help those with a good knowledge of digitalmarketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, you will develop digitalmarketing strategies, manage and implement campaigns and analyse results. Heavily focused on analysis...
Provided by The Chartered Institute of Marketing (CIM)
A strategic approach to digitalmarketing requires clarity on vision and goals. Presenting an advanced framework for reviewing and improving your current digital strategy, this course explains key decision points to identify new opportunities across the digital mix. The result is a better...
In the fast changing world of digitalmarketing you can either be in the leading group or a lagging follower as technology evolves and moves on.This course will enable you to understand the vital role of digitalmarketing in business and the way that you can harness this channel to improve your...
Provided by The Chartered Institute of Marketing (CIM)
and your company:You will be able to review the strengths and weaknesses of each digital media channel and select the most appropriate for your organisation. You will be able to confidently produce an e-marketing plan for your organisation and ask the tough questions of agencies when...
Provided by The Chartered Institute of Marketing (CIM)
The digitalmarketing environment has become a critically important marketing tool for all organisations. Now, a time when return on investment is of increasing importance, all activity needs to be both evaluated and measured to monitor the effectiveness of activity. This practical and intensive...
Provided by The Chartered Institute of Marketing (CIM)
The media covers includes: offline media such as print, radio and television; online digital media including mobile communications; integrated communications and integrated branding communications, and key performance indicators in integrated marketing communications. This course is delivered...
Provided by The Chartered Institute of Marketing (CIM)
how to identify and track your key performance indicators (KPIs) and demonstrate to others the ROI of your online marketing. Your organisation's brand will be exposed to a wider audience via low cost and engaging marketing techniques. Learning outcomes• How to use digitalmarketing to find, win...
Provided by The Chartered Institute of Marketing (CIM)
B2B marketing is changing. New media and technologies are now an essential part of the B2B marketing mix. The digital landscape is now a thriving, social environment with a growing number of techniques that businesses are starting to exploit. Learn how to use social media to engage with business...
Provided by The Chartered Institute of Marketing (CIM)
Go beyond the basics of marketing and become an even more effective marketer with the CIM Professional Certificate in Marketing. Developed for junior marketers and anyone in a marketing support role who requires the practical skills and knowledge to devise and execute tactical ...
This course is designed for all those who need to implement the digitalmarketing strategy for their organisation. This may mean a very hands on ‘doing it all’ approach or briefing the relevant agencies and experts to undertake this for you. In either scenario you will need to know the language...
Provided by The Chartered Institute of Marketing (CIM)
Marketers can now use digital tools and techniques throughout the planning and execution of marketing campaigns. CIM has been working exclusively with Google to jointly develop this course, which shows how marketers should re-evaluate how they build campaigns from generating information...
Provided by The Chartered Institute of Marketing (CIM)
This intensive five day programme offers an exciting and innovative way to acquire the core skills you need as a marketer. It combines five essential courses which cover the fundamental concepts of marketing and marketing communications, including the latest digital communications...
and practical abilities to excel in this fast-evolving industry.
The qualification will improve your employability in the major marketing disciplines - including brand management, product development and marketing strategy. A choice of electives in contemporary subjects such as digitalmarketing, creativity...
Provided by The Chartered Institute of Marketing (CIM)
Email Marketing has been a core tool in digitalmarketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and spam.This course offers a practical guide to getting the most from email campaigns using the latest techniques and tools...
Provided by The Chartered Institute of Marketing (CIM)
and knowledge to the next level. What you will learn How to refine your thinking and planning abilities by understanding the link between marketing and communications, in both its traditional and digital forms, and key stages in digital development.An understanding of the definition, legalities...
Provided by The Chartered Institute of Marketing (CIM)
an app for that’. Do you really? And, if you do, how should you go about designing, developing, delivering and, of course, marketing your new app? Look no further! Benefits to you and your companyYou will learn the ins and outs of best practice app marketing. From terminology to technology, from Android...
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