Social Media Strategy

Social Media as a form of marketing is here to stay. Done well, it can be a fantastic, low-cost method of marketing your business – you can reach a large number of targeted people instantly and control your message. This course will help you create a strategy for your social media marketing to ensure you don’t waste time and money.

The Social Media Strategy Online Course will teach you how social media can be used in business for marketing purposes. It will ensure that you use the correct tools and interact with the appropriate audience for your business.

By the end of this course, you will create a social media strategy, a social media policy and a content plan.

Support from Concise Training is available via our online forum, email and Skype

Written in plain English and avoiding technical jargon, this course is aimed at business people who want to create an effective social media strategy for their business. It covers everything that you need to know and is broken down into manageable learning objects:

Learning Object 1 – Setting the Scene

• What is social media and what are the benefits?
• Why use Social Media?
• What worries you and excites you?
• Taking a strategic approach
• The Social Media Strategy Cycle
• The importance of listening
• The benefits of using social media

Learning Object 2 – Review

• Current or traditional marketing methods
• Brands and values
• What does success mean?
• Types of marketing materials
• Current uses of social media in the business
• Action points

Learning Object 3 – Aims and Audience

• Reasons or aims for using social media for marketing
• The impact of the type and size of the business on the social media tools chosen
• Typical audience groups on social media
• Identifying the social media audience for your business
• The keywords of the business

Learning Object 4 – Channels

• Blogs
• Newsletters
• Niche Tools (Snapchat, FourSquare, Digital Vouchers)
• Facebook, Twitter, LinkedIn
• Pinterest and Instagram
• Video and Podcasts
• Forums
• Social bookmarking
• Digital Advertising
• Mobile Marketing

Learning Object 5 – Content

• What is content?
• Content or Relationship marketing
• Content ideas
• Content Curation
• Creating a content plan
• Re-using content

Learning Object 6 – Resources

• What resources does the business need to carry out social media?
• Outsourcing social media
• Social media policies
• The risks of social media
• Identifying training needs
• How to manage a crisis on social media

Learning Object 7 – Measure

• How to measure what you are doing on social media
• What constitutes success on social media?
• Social Metrics map
• What success means for the business
• Tools to measure success

Learning Object 8 – Putting it all Together

• Getting started with social media
• Creating a social media strategy
• Do's and Don'ts on social media
• Starting again

With new features being added all the time it is essential that you choose an up to date course with tutor support if you are going to keep up with today's social media opportunities.

Our online courses are updated every 6 months to reflect the constant changes in social media. So you can be sure that the information is up to date and relevant.

Each course comes with unlimited tutor support and feedback on your assessment, which you can base on your own business (getting advice included at no extra charge). You will also be granted free membership of our social media support group on Facebook for the duration of the course.

This course is ideal if you are

• new to social media marketing or have been tasked with creating a social media strategy.
• looking to start a career in social media.

Also ideal for

• PAs,
• Virtual Assistants
• Marketing Assistants
• Office Managers
• Business Development Managers
• or if you are involved in PR and Event Promotion.

There are no course prerequisites but you must have access to an internet-enabled computer/device and access to Microsoft Word.

You should think of this course as your path to a brighter more flexible future. You may end up managing social media accounts on behalf of your employer or on behalf of clients as part of your own business or you may wish to create a robust social media marketing strategy for your own business.

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included