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Marketing & Consumer Buying Behaviour

CPD Certified | Free PDF & HARDCOPY Certificate + Free Communication Skills Course | Lifetime Access

Training Express Ltd

Summary

Price
£12 inc VAT
Study method
Online
Duration
20 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
20 CPD hours / points
CPD What's this?
Certificates
  • Certificate of completion - Free
  • Certificate of completion - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students
28 students purchased this course

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Overview

The course is designed for the marketing executive, coordinator, assistant or any individuals who are working in sales and marketing or wanted to build their career in the field. This course covers different techniques to succeed in a competitive market. This course describes all the marketing fundamentals, mix, techniques, different approaches, customer communication techniques and much more.

LEARNING OUTCOMES

  • Understand the key concepts
  • Explore common mistakes and ways to avoid them
  • Learn the effective ways of customer communication
  • Learn how to formulate strategies, goals and objectives.
  • Explore different types of marketing and how to implement them
  • Learn how to build a marketing funnel

KEY FEATURES

  • Instant e-certificate and hard copy dispatch by next working day
  • Fully online, interactive course with audio voiceover
  • Developed by qualified professionals in the field
  • Self-paced learning and laptop, tablet, smartphone-friendly
  • 24/7 Learning Assistance
  • Discounts on bulk purchases

ADDITIONAL GIFT

Communication Skills Course

  • Unit 01: Basic Communication Skills
  • Unit 02: Advance Communication (I)
  • Unit 03: Advance Communication (II)
  • Unit 04: Telephone Etiquette
  • Unit 05: Body Language and Effective Marketing Communication

Certificates

Certificate of completion

Digital certificate - Included

Certificate of completion

Hard copy certificate - Included

You will get the hard copy certificates for Free! The delivery charge of the hard copy certificate inside the UK is £3.99 each.

CPD

20 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

COURSE CURRICULUM

CURRICULUM

  • Module 01: Basics
  • Module 02: The Marketing Process
  • Module 03: Strategic Marketing
  • Module 04: Marketing Environment
  • Module 05: Market Segmentations
  • Module 06: Consumer Buying Behaviour
  • Module 07: Business Markets and Buying Behaviour
  • Module 08: Research
  • Module 09: Product Strategy
  • Module 10: Branding Strategy
  • Module 11: Product Life Cycle
  • Module 12: Pricing Strategy
  • Module 13: Channels
  • Module 14: Integrated Communications
  • Module 15: Advertising and Sales Promotion

And much more...

ACCREDITATION

All of our courses, including this course, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

CERTIFICATION

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99).

Requirements

Learners do not require any prior qualifications to enrol on this course.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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