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LinkedIn for Business

Fully updated every 6 months | 12 months access included | Fully supported

Concise Training

Summary

Price
£118.80 inc VAT
Or £39.60/mo. for 3 months...
Study method
Online
Course format What's this?
Reading material - slides
Duration
11 hours · Self-paced
Access to content
12 months
Qualification
No formal qualification
CPD
11 CPD hours / points
CPD What's this?
Certificates
  • Certificate of completion - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Learn how you can develop and market your personal brand and that of your business using LinkedIn. Find, contact and engage with important business contacts and potential customers. Get recommendations and attract new business.

By the end of the LinkedIn for Business Online Course you will have an optimised LinkedIn profile and you will be able to use LinkedIn to find and connect with key business contacts and prospective customers. You will know about personal profiles, business pages, groups and more. You will be able to make full use of the opportunities that LinkedIn offers.

Support from Concise Training is available via our online forum, email and Skype.

CPD

11 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

This comprehensive step by step course covers everything you need to know to build new relationships and win new business on LinkedIn. It is written in plain, easy to understand English and is broken down into 4 manageable learning objects:

Learning Object 1 - LinkedIn Basics - What and Why

  • What is LinkedIn and the history behind it
  • Content/relationship marketing
  • Why would you want to use LinkedIn?
  • Who is the LinkedIn audience?

Learning Object 2 - Creating an Individual Profile

  • Joining LinkedIn
  • Using keywords on your LinkedIn profile
  • Completing your individual profile
  • Profile security and settings

Learning Object 3 - Using LinkedIn as an Individual

  • Who to connect with on LinkedIn
  • Finding contacts
  • Engaging with your audience
  • Deciding who can see your connections
  • Status updates
  • Searching on LinkedIn
  • Managing notifications
  • Using Groups
  • Using LinkedIn to carry out research
  • Who can see when you have looked at their profile
  • Using LinkedIn to find a job
  • Types of LinkedIn accounts

Learning Object 4 - Company Profile / Measuring Success and Best Practice

  • Finding out more on how to use LinkedIn for business
  • Why should you have a company LinkedIn profile?
  • Creating a company profile
  • Hashtags
  • Events
  • Showcase pages
  • Insights
  • Endorsements
  • Company post
  • Creating a Group
  • Advertising on LinkedIn
  • How to measure success on LinkedIn
  • Best practice on LinkedIn

With new features being added all the time it is essential that you choose an up to date course with tutor support if you are going to keep up with today's social media opportunities.

Our online courses are updated every 6 months to reflect the constant changes in social media. So you can be sure that the information is up to date and relevant.

Each course comes with unlimited tutor support and feedback on your assessment, which you can base on your own business (getting advice included at no extra charge). You will also be granted free membership of our social media support group on Facebook for the duration of the course.

Who is this course for?

Ideal if you are

  • new to LinkedIn and looking to use it to promote you or your brand.
  • already using LinkedIn and are looking to use it more effectively.

Requirements

There are no course prerequisites but you must have access to an internet-enabled computer/device and have Microsoft Word installed.

Career path

The statistics show that you have a much better chance of securing a new position (or new clients) if you have a strong presence on LinkedIn. You may be looking to boost your own career prospects.

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

Reviews

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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