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Introduction to PR Writing

Henshall Centre

Summary

Price
£395 inc VAT
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification

Location & dates

Location

Address
SE1 1TY
United Kingdom
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Overview

Learn about written PR formats and methodology through a mixture of theory, case studies and practical exercises. Supervised exercises and feedback help delegates get to grips with different writing styles and processes.

The course is for people in their first years of PR or those adapting their writing or marketing skills for the discipline.

Description

PR Writing Formats Covered

  • Writing for the press
  • News writing
  • Features
  • Press releases
  • Commissioned/contributed articles
  • Blogs
  • Emails
  • Reports
  • Pitches to editors
  • Radio and TV
  • On-screen

Writing Effective Headlines

  • Getting attention
  • Addressing the public vs the media
  • Active headlines
  • Presentation and style
  • Writing for the web

Principles of online reading and writing

  • Adapting copy
  • Writing for social media
  • Search engines

Approaches to PR Writing

  • Mastering your subjects
  • Defining audiences
  • Creating and following a brief
  • Corporate identity
  • Messages and messaging
  • Your organisation’s voice
  • Picking up your clients’ style
  • Consistency
  • Americanisms
  • Legal issues including copyright, trade marks and libel

Good Writing and Editing

  • Plain English
  • Brevity and clarity
  • Plurals and possessives
  • Punctuation
  • Quoting
  • Capitals and proper nouns
  • Clichés and jargon
  • Figures and abbreviations

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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