Facebook Marketing Essentials
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International Open Academy
Summary
- Proof of Completion - Free
- Certificate of Achievement - £18.99
- ICOES Digital Certificate - £23.99
- ICOES Certificate - Hard Copy - £29.99
- Continuing Professional Development (CPD) - £39.99
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Overview
Know how to effectively use Facebook marketing to drive demand, build loyal followers, increase awareness, grow your business and boost sales.
The course has been created by social media manager Latasha James, who has worked with Fortune 500 companies and startups. She loves helping businesses, like yours, double their income.
KEY COURSE BENEFITS:
- 60-DAY access - Study at your own pace
- Internationally-recognised ICOES accredited course
- Start learning straightaway from any laptop or mobile device in any country
WHAT YOU'LL LEARN
Whether you own a business or want to be a digital marketing manager offering Facebook marketing services, this course will help you. Learn how to run a successful business on Facebook and:
- Create a Facebook business page with strong branding and the right message to reach to your ideal customers
- Get more likes on Facebook organically.
- Understand how powerful Facebook is for your business when used correctly
- Create engaging content, images and videos
- Properly use Facebook Live.
- Set up a successful Facebook group and attract loads of followers
- Troubleshoot common problems that you'll face as admin
- Launch Facebook ads that target the right people
- Measure analytics to get invaluable insight into your viewers and know which posts they love so that you can give them more
Certificates
Proof of Completion
Digital certificate - Included
Certificate of Achievement
Digital certificate - £18.99
ICOES Digital Certificate
Digital certificate - £23.99
ICOES Certificate - Hard Copy
Hard copy certificate - £29.99
Continuing Professional Development (CPD)
Digital certificate - £39.99
CPD
Course media
Description
If you knew of a free marketing tool used by 1.66 billion people every day and 2.5 billion every month, you would sign up for it, of course. Facebook is that powertool every business needs.
But where do you start? What do you focus on?What should you post?
Want to know how to run a successful business on Facebook?
Follow the steps in our Facebook Marketing Essentials video course to get the maximum from the largest social media platform in the world.
The course has been created by social media manager Latasha James, who has worked with Fortune 500 companies and startups. She loves helping businesses, like yours, double their income.
Tap into her vast knowledge to fasttrack your way to mastering Facebook for business. Follow her steps to easily:
- Increase brand awareness and generate sales
- Create Facebook business page with great branding
- Post engaging content and videos
- Plan, execute and analyze Facebook marketing campaigns
- Troubleshoot common problems on social media
Our Facebook marketing course is all you need to put your company in front of customers looking for exactly what you have to offer.
How is the Facebook Marketing course assessed?
There is a short multiple-choice exam at the end of each module for you to take and you’ll know your score immediately.
By studying Facebook Marketing online with IOA, you do not pay an extra fee for sitting an exam or have to wait for a set date to sit an exam.
Facebook Marketing Course Content:
Module 1: Making The Most Out Of Your Facebook Page
- 1.1. Meet your tutor, social media manager, and YouTuber, Latasha James
- 1.2 How this course will help you
- 1.3. Your industry-focused Facebook page setup
- 1.4. Creating great branding for your Facebook page
- 1.5. Using Facebook as your CRM
- 1.6. Additional Facebook features
Module 2: Building A Successful Content Strategy
- 2.1. Understanding Facebook’s potential for your business
- 2.2. How to increase your Facebook organic reach
- 2.3. Creating the best images and videos for your Facebook page
- 2.4. Facebook Live strategy
- 2.5. Scheduling Tools for Facebook
Module 3: Mobilizing Facebook Groups
- 3.1. What Facebook groups can help you achieve
- 3.2. Creating a successful Facebook group
- 3.3. Attracting a large number of people to your Facebook group
- 3.4. Content strategy for posting to Facebook groups
- 3.5. Solving common problems that group admins face
Module 4: Facebook Ads Optimized
- 4.1. Boosting vs. Ad campaigns
- 4.2. Ad objectives and KPIs
- 4.3. Facebook ad content formats and how to create them
- 4.4. Custom-building loyal audiences
- 4.5. Retargeting with the Facebook Pixel
Module 5: All-important Analytics
- 5.1. The importance of KPIs and measuring analytics
- 5.2. Facebook Metrics defined
- 5.3. Unlocking the power of Post Analytics
- 5.4. Understanding Page Insights
- 5.5. Making the most of Group Insights
- 5.6. Your learning journey and farewell
Who is this course for?
- Everyone who wants to master the most powerful social network used by billions of people every month
- Anyone who wants to know what a powerful marketing tool Facebook is for their business
- People wanting to boost their business and connect with customers globally
- Anyone working in marketing or advertising who wants to help a brand grow by using social media
- Business people who know they need to be on social media but haven’t got a clue where to start
- Anyone who wants to be a digital media manager or to offer social media services to clients
- People who have set up a Facebook business page in the past and it didn’t work
Requirements
This Facebook course is open to all, with no formal entry requirements.
Career path
- Become a digital marketing specialist
- Provide additional services to clients in your role as a marketing consultant or content writer
- Facebook marketing certification on your resume will enable you to apply for marketing, public relations, communications and editorial jobs
- Be an invaluable part of your company by taking charge of their Facebook business account
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.