Blogging & Content Marketing for Business

Blogs have become a key asset of big brand websites and creative individuals across the digital world alike, but they’ve undoubtedly become a useful addition to your digital marketing artillery. They are no longer simply on the peripherals of businesses and marketers, and while originally they were just a place for individuals writing about their passions, they have evolved into a unique medium that stands alone on its own merits. Find your passion and let us help you to express it so that you can begin to understand what it means to carve out a community of loyal readers.

Over the course of (8 one-hour lessons spanning) four weeks, students of all levels, just like you, learn to blog successfully. This course provides a solid understanding of what is required to make your blog a success. We want you to know what is required for you to excel at creating engaging and compelling content. There is no way to create a successful blog without creating content that is well constructed and engaging. Content Marketing is at the core of a strong digital marketing strategy. Learn how you can compete with big brands and all you will need to learn about is, what makes a piece of content great.

Course Syllabus

1: Introduction To Blogging

2: Content Planning & Content Curation

3: The Importance Of SEO

4: Should You Start A Vlog?

5: Content Marketing 101

6: How To Monetize Your Blog

7: Creating A Compelling Personality For Your Content

8: Managing A Community Of Online Followers

To assess the learners’ ability and knowledge to effectively understand the topics contained within, the course features a number of end of module interactive quiz questions.

Certificate

On successful completion of this Course learners can purchase a CPD Certificate of Achievement award from Shaw Academy

This Diploma will be produced in PDF format, available at an additional fee.

The Diploma will provide proof that you have studied the course and will contain your grade and classification level. You can use the certificate from us as part of your portfolio of evidence and use it to attend job or academic interviews.

Course Highlights

1. Learn the best type of content to create and test through content marketing and social media.
2. Live lessons with fully interactive bonus Q & A sessions
3. Course suitable for beginners and intermediate students
4. Learn at your own pace with access to recordings of live classes – available 24/7
5. Full support provided throughout and upon completion of the course
6. Fully accredited course with Diploma available to purchase upon completion

Tutor Support

Qualified tutors will support you during each step of your educational journey. In addition to live presentation, all lessons can be accessed 24/7 post their release date so that you can truly learn at your own convenience. This means that even if you can’t attend a live session online, you can catch up on the lesson in your own time. Study when or where you please whilst also having full tutor support throughout your journey, making mastering and implementing this beneficial knowledge easier than ever.

Course Compatibility

Our Course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices.

We know that more and more people are using the web whilst they are on the move, so we have designed this Course to be fully compatible across tablet and smartphone devices. You will be able to access the same content from the course, just over a 3G or 4G network whilst on the move.

Blogging, Content, Marketing, Social Media, Business