The IDM Certificate in Social Media

Get professionally qualified as a social media expert with the IDM Certificate in Social Media and gain the skills and knowledge that will set you apart in this competitive marketing discipline. Achieve a recognised professional qualification from the Institute of Direct and Digital Marketing (IDM), delivered as an interactive, online course by IDM Online.

Why study for the IDM Certificate in Social Media?

The Institute of Direct and Digital Marketing (IDM) is the UK’s only government approved institute for professional qualifications in direct, data and digital marketing. We’ve been training professional marketers for over 25 years and have awarded over 10,000 professional digital marketing qualifications.

IDM Online delivers globally-accessible, best-in-class online courses for thousands of professional marketers, including the IDM Certificate in Social Media, giving you the opportunity to study for this sought-after qualification using the very latest e-learning technology and mobile-optimised virtual campus.

Holders of the Certificate will have the ability and the know-how to create a robust business case for investment, and to set up the necessary organisational structures to confidently direct, manage and implement a social media marketing strategy that delivers measurable ROI.

Why learn online?

• Learn through technology: interactive and engaging content in the palm of your hand
• Learn as you live: the online qualification that fits in around your life
• Up-to-minute, relevant and practical: devised, written and delivered by expert practitioners
• Collaborate and learn: build a network, share ideas and be inspired

Course Snapshot

Get professionally qualified as a social media expert with the IDM Certificate in Social Media. Over 3 months you will study 8 modules, written by practitioner experts, which cover the latest social media techniques, tools and strategies. This Certificate will give you the skills and confidence to create, supervise and execute compelling social media activity.

The IDM Certificate in Social Media is a Level 5 qualification awarded by the Institute of Direct and Digital Marketing, the only awarding body for direct and digital marketing that is approved by the UK government. IDM Online uses the latest e-learning technology, developed by Home Learning College, to deliver globally-accessible, best-in-class online courses for professional marketers via our mobile-optimised virtual campus.

The IDM Certificate in Social Media has been designed for marketing professionals who want to sharpen their existing knowledge or to develop new skills in social media that will set you apart in this competitive marketing discipline.

Holders of the Certificate will have the ability and know-how to create a robust business case for investment, and to confidently direct, manager and implement a social media strategy that delivers measurable ROI.

The Certificate qualifies you to:

ü  Optimise social sharing and amplification through a variety of social media channels (Video, Google+, Facebook, Twitter, Blogs, LinkedIn, Pinterest, etc.) in earned, owned and paid media.

• Inspire your company and customers to engage in regular dialogue using social channels, delivering tangible, measurable benefits.
• Review how other companies have set up social KPIs and which ones are best suited to your business. Learn about how to track, analyse and benchmark your performance.

There are no formal entry requirements for the IDM Certificate in Social Media, but it would be beneficial to have some marketing experience.

You should:

• Have a good command of spoken and written English
• Be aged over 18 or have a third party payee for any financial agreement
• Have access to a computer and the internet throughout your study period.

You will be expected to:

• Commit to an average of 10 hours per week, a total of 120 hours over the 3 month period
• Attend regular live classes in each module
• Regularly participate with other students in the forum
• Submit one mandatory assignments
• Sit two 1-hour exams