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Squared Online the Digital Marketing Course developed with Google


Google Squared

Summary

Price
£2,158.80 inc VAT
Funding options

We offer a range of payment and funding options, tailored to your circumstances

Study method
Online
Duration
5 months · Self-paced
Qualification
Squared Online Certificate in Digital Marketing by Google
Awarded by Google and Home Learning College, endorsed by the IPA
Additional info
  • Tutor is available to students

Overview

Squared Online is the award winning digital marketing qualification for tomorrow’s connected leaders. Developed with Google, built by the best practitioners and delivered collaboratively online, Squared Online is a new movement in career learning.

The Squared Online Certificate in Digital Marketing is a ground breaking education initiative. The marketing course has been developed with Google and crowd sourced by leading employers to meet the need for high calibre digital talent and leadership.

The digital marketing course is taught online over 5 months and features high profile guest speakers. You’ll graduate with a certificate endorsed by the IPA and the IAB and accredited by the CIPD – with knowledge and skills that are highly sought after by brands, agencies, and start ups.

Who is it for?

Squared Online is an online marketing qualification that is open to everyone who meets our entry criteria. It’s most suitable for people who are not currently experienced in digital marketing, but curious to find out more.

Current students include a wide variety of people from different backgrounds. From managing directors who want to understand how to work best with their digital teams, to people starting out who want to get their head around what the future of marketing might look like. And that’s OK, because we believe in environments where people at different stages can learn from one another.

Description

High Profile Expert Marketing Speakers

Marketing industry luminaries share knowledge and inspire with unique recorded lectures , exclusive to the Squared Digital Marketing Course.

Previous speakers from the in person course include Sir John Hegarty of BBH, Rory Sutherland of Ogilvy, Nicola Mendelsohn of the IPA, Cilla Snowball CBE of AMV BBDO and Eric Shimoda, Search Specialist at Google.

Course recognised by brands, agencies and employers

Squared Online Certificate in Digital Marketing gives you a unique perspective because it has been created in collaboration with the industry. Your skills and outlook will be highly valued by employers looking for cutting edge talent in the most exciting digital marketing roles.

Unique digital learning experience

We learn through experience, through making mistakes, and trying out ideas – not by being told. With Squared you’ll be working with others on real projects to give you experiences you’ll be able to draw on throughout your career.

Get the whole picture: Strategy > Management > Technology

To really fly in digital marketing you need to understand the technology, the best ways to use it, and how to manage teams to execute ideas in the most efficient way. Squared Online trains you to have a rounded view and provides a real working context.

Be part of the Squared Network

More than a digital marketing program, more than a distance learning qualification, we are a network of future digital marketing leaders. If you’re an ambitious digital marketer or would like to become one, we’d love to hear from you. To find out availability just leave your details on the form.

How it Works

Squared Online is grounded in real industry needs. To do this we combine disciplines in strategy, technology, and management to help you understand an area in a real context. You’ll learn collaboratively to achieve tasks, and you’ll always learn by doing.

You’ll have:

  • One online class a week and a monthly catch up class
  • Videos and guest speakers, exclusive to Squared
  • A tutor who will follow you throughout your Squared experience
  • Your Virtual Campus, the hub for Squared Online
  • Practical hands on skills sessions
  • Continuous assessment with focus on real case studies
  • Interactive e-learning modules for you to work through at your own pace

Do you have what it takes?

If you’re…

  • Looking to make the jump into digital from a general marketing position
  • Currently working in a professional / management role but not in marketing, yet
  • A graduate looking for a fast track into this competitive and fast changing industry

… Squared Online could be for you.

To Qualify for Squared:
Squared is an advanced level certificate. To meet the entrance criteria you’ll need a first or second class university degree, or either of the following:

  • 3 + Years work experience, ideally in marketing
  • A level 4 marketing qualification such as the CIM Professional Certificate in Marketing

You will also need to:

  • Speak and write English fluently
  • Have broadband internet access
  • Have basic PC skills
  • Be fully committed to Squared – we need contributors not lurkers!

Who is this course for?

Squared Online is an online marketing qualification that is open to everyone who meets our entry criteria. It’s most suitable for people who are not currently experienced in digital marketing, but curious to find out more.

Current students include a wide variety of people from different backgrounds. From managing directors who want to understand how to work best with their digital teams, to people starting out who want to get their head around what the future of marketing might look like. And that’s OK, because we believe in environments where people at different stages can learn from one another.

Requirements

Squared is an advanced level certificate. To meet the entrance criteria you’ll need a first or second class university degree, or either of the following:

  • 3 + Years work experience, ideally in marketing
  • A level 4 marketing qualification such as the CIM Professional Certificate in Marketing

You will also need to:

  • Speak and write English fluently
  • Have broadband internet access
  • Have basic PC skills
  • Be fully committed to Squared – we need contributors not lurkers!

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.