Social Media Recruitment Masterclass

How you’ll benefit

• Recruit top talent with marketing-leading understanding of social media tools
• Master LinkedIn for sourcing candidates and job placements
• Run targeted ad campaigns within social media
• Keep ahead of the competition by benchmarking against industry best practice
• Get up-to-speed on the key sites and tools to aid social recruitment

The session will provide hands-on techniques for using social media sites such as LinkedIn, Twitter, Facebook and more to source relevant candidates.

A dedicated focus on LinkedIn will help you get to grips with the multitude of ways it can propel the recruitment process. Learn top LinkedIn techniques to promote job placements, source top candidates and headhunt.

Tried-and-tested recruitment strategies will be covered in depth, utilising the full range of social tools to reach highly targeted professional profiles.

You will leave the day ready to maximise the opportunity social media presents to fast track the recruitment process and drive top results.

Social Media Recruitment

• Bringing it together: Integrating social media alongside existing recruitment activity
• Template for success: Key elements required to develop an effective social media recruitment strategy
• Social media management: Time-saving tools and techniques
• Prospect targeting: How to best segment your audience online to maximise results
• Content strategy: How to deliver a varied flow of content to engage prospects

LinkedIn

• Personal Profiles: Developing a coherent strategy of best practice across your employee base
• Company Pages: Maximising the effectiveness of your LinkedIn Page
• Building a network: How to connect with current contacts & targeted industry professionals
• Status updates: Target your posts by company size, industry, job function, seniority or geography
• LinkedIn Groups: Establishing a successful, engaged community
• LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network
• Premium subscriptions: Full overview and recommendations for different levels of signup

LinkedIn Ads

• Full overview: Detailed guidance on all paid-for recruitment advertising options available on LinkedIn
• Professional targeting: Target professionals based upon industry field, job title, location and company
• Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
• Split-testing: Best practice for maximising ROI
• Budgeting: Outline of cost structure and tips for minimising spend

Facebook

• Maximise effectiveness of your Facebook Page: Turning Likes into prospects
• Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page
• News Feed optimisation: How to maximise visibility in your community’s News Feeds
• Facebook Advertising
• Full overview: Detailed guidance on all paid-for recruitment advertising options available on Facebook
• Bulls-eye targeting: How to target ads by location, connection, demographic and, importantly, workplace
• Promoted Posts: Ensure your priority status updates reach a larger audience
• Copywriting: Draft compelling recruitment ads that drive click-throughs
• Budgeting: How to plan campaign costs and minimise budget spend

Twitter

• Set-up: Effective account strategies for personal and company branding
• Twitter Pages: Maximise effectiveness of your Page; best practice background design; verified accounts
• Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
• Prospect search: How to find and connect with an audience of high value prospects
• Content strategy: Guidance on what to Tweet, frequency and tone of use
• Productivity: Proven time-saving techniques for managing Twitter activity
• Twitter advertising: Full overview of paid-for opportunities

Blogging

• Getting started: Setting up your blog and guidance on the varied blogging platform options
• Content strategy: What to write, frequency and tone of use; sourcing news and inspiration for content
• Post publishing: Search engine optimisation (SEO) of headlines and copy content
• Promoting your posts to prospects: Inspiring influential bloggers to link to your posts

YouTube

• Video production: How to creatively produce your own online video content
• Organic promotion: Hands-on tips for driving views across the web
• Branded channels: Creating and customising a branded channel on YouTube
• Pay-per-view: Overview of paid opportunities on YouTube and other video-sharing sites

Google+

• Technical overview: Understanding Circles, Hangouts and Ripples
• Maximising results: How to best establish a presence on Google+
• Social search: Maximising use of Google+ to boost online visibility

Measurement

• Platform specific: Full overview of free proprietary analytics tools available on all social platforms
• Measurement tools: Advice on the free tools available online for tracking social activity
• Metrics for success: Tried-and-tested metrics for measuring performance
• Google Analytics: Advanced techniques to track web traffic and page views
• Search performance: How to measure impact in search engines
• Competitor benchmarking: How to gauge your performance with your key competitors and wider industry

Case Study Review

• Best-in-class: Leading UK case studies, demonstrating success across full variety of industry sectors

Hands-on Exercises

• Active learning: Specially designed class exercises to get you quickly and confidently up-to-speed

Business Consultancy

• Tailored discussion: Live consultancy to tackle challenges related specifically to your brand or clients

Recruitment Consultants, HR professionals, Recruitment Advertising professionals and Heads of Talent.

no pre requisites