Social Media Marketing Course

This distance learning course in Social Media Marketing, is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media.

Since the inception of the web there have been huge changes in how media is consumed and produced. At the forefront of this media evolution is social media – a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an integral part of any businesses’ digital marketing strategy.

This distance learning course in Social Media Marketing, is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media.

VITA online training & education social media course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media ‘social’; examine why it’s important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.

What You’ll Learn:

Training Course Objectives:

Introduction to Social Media

What the course is all about and how it ought to be used.

Social Media Marketing

What is social media? Why it is important to business? How social media is changing the way we do business and communicate with the audience? Types of social media platforms. How it fits in the marketing funnel? How it impacts online sales and heightens the purchase intent of customers in offline sales? How to promote your business on different platforms – Facebook, youtube, twitter, google+, linkedIn and blogs.

The Marketing Part of Social Media Marketing

Define your marketing goals (sales, increasing awareness, building community, etc.), Define your outcomes (video views, facebook likes, comments, sales, etc.,), lead generation, lead conversion, customer follow-up, marketing campaign design, plan for marketing for each platform, calculating return on investment, consistent branding across all channels, capturing social proof through testimonials

Content drives everything on social media planning content that is delivered regularly across social media platforms, content creation strategy, achieving thought leadership in your domain, becoming a credible resource for information in your domain, writing blogposts, facebook posts, tweets, white papers, and stuff, content creation strategy

Facebook marketing

Branding your page, Reveal tab, Free offers, Types of content, Running competitions and engaging your prospects, identifying target audience, writing an effective facebook ad, capturing likes, ROI calculation

YouTube Marketing

Branding your channel, planning videos, good video promotion strategies, best practices; designing, launching and managing video marketing campaigns on YouTube

Google+ marketing

Branding your page, sharing content, making the most of google plus; Designing, launching and managing marketing campaigns on Google+

Blogs and Microblogs

Marketing and managing through blogs like wordpress, twitter, promoting offers through tweets, staying engaged through twitter

LinkedIn

promoting your business to people who will promote your business, attracting best talent

Putting it all together

How these platforms form one seamless whole, managing your reputation on social media, social media policy, best social media marketing guidelines

This course is online. Our online courses materials are delivered direct to your email inbox. Our online courses are exactly the same as the classroom version, but include a range of supporting study material.

This course is of value to all marketers, agency account directors, media planners and buyers as well as publishers, directors of sales and media representatives. The course is of benefit to people with little or no experience or knowledge of social media, and those who seek to better understand how they may generate benefits to brands.

Benefits to you and your company:

Get up to speed with the latest in social media and select tools relevant to your organisation rather than following the crowd. You will learn to evaluate and prioritize your options, know which social media tools matter and how to use them, develop your online plan and get your business ahead online.

CERTIFICATION:

We pride ourselves on providing top-quality trainings. The requirements for certification are covered at the start of each course.

We have specially designed the certification process so that you leave the course knowing you have an excellent understanding of Social Media Marketing .Whilst we will do everything possible to assist you in meeting our required standards, not every student meets our standards. So when you have our certificate, you know you’ve earned it!

The NLP Centre of Social Media Marketing Certificate is approved and recognised by the following organisation: IANLPC

VITA online training & education’s monthly ongoing learning and best practice group for all students

Facebook reviews:

Andy Benjamin Button Robertson

Great course. Jimmy Petruzzi is a great is a great Tutor. Always there when I needed him and his kind words regarding the high standard of my work was very nice. Would Recommend to anyone. Andy Carr Thorpe Contracts Ltd

This course is for self-employed and small business owners trying to market their business on social media all by themselves and for people aspiring to be social marketing managers at big companies

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