Social Media for Business

Social Media has changed our lives both personally and professionally. It has revolutionised communications, entertainment, and business. It has connected us with others all over the world.

The boundaries between personal and business touch are now much less defined. In a world that the internet has illustrated, it's no longer just for personal use. Instead, it is used to promote and publicise the businesses and brands we love and admire.

We can now communicate with Businesses in a way that never existed before. In addition, social media has given some of us the power to share our ideas, thoughts, and opinions with our friends and family and on a global level.

Three-quarters of us in the developed world use the internet. Social media has become a profound business marketing technique. Over 90% of businesses with an in‐house marketing department use social media for marketing and commit up to 20% of marketers' time in that direction. So far as your social media audience is concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.

What Social Media for Business course Offers?

This course will teach you how to use social media as a business marketing tool. The goal is to develop a social media strategy for your business that provides enough information while saving time.

In this Social Media for Business course, you will learn how to use 3 leading social media sites: Facebook, Twitter, and LinkedIn.

You will discover what each social media site has to offer and which one(s) will be the most useful for your business.

The starting point in any social media activity for business is your website. Your social media activities will invariably be referencing this site, so the first measurement of success in your social media activity will be the traffic you're generating for your website through social media channels.

A successful strategy will reach many people, increase brand recognition and ultimately drive traffic to your website.

Learning Outcomes:

• Learn to identify and analyse social media tools for use in a business setting.
• Understand the types of content that should be posted on a social media channel.
• Learn how to create valuable social media content.
• Create useful social media campaigns capable of driving website traffic.
• Understand the importance of developing brand recognition on social media platforms.
• Use hashtags to understand the importance of engaging in discussion among your followers on your own company's site.
• Understand the importance of securing your social media accounts and how to maintain them.
• Develop a social media strategy, including how to measure its success.
• Develop a social media calendar for reporting on social media activity.
• Identify social media platforms that are appropriate for specific business needs.
• Use industry-specific social media tools where appropriate, keeping in mind the goals of the business. For example, using an industry-specific site to express company news will increase company visibility while communicating faster to existing customers.

This exclusive Social Media for Business course will teach you the skills, knowledge, and insights you need to evolve your business through social media.

• Social Media for Business Sample Certificate - download

Certificate of Online Training in Social Media for Business

OVERVIEW

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.

The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.

COURSE OUTLINE

Module 1: Introduction

Module 2: What is Social Media?

Module 3: Introduction to POST Methodology

Module 4: Websites and Micro sites

Module 5: Facebook

Module 6: LinkedIn

Module 7: Twitter

Module 8: Blogging

Module 9: Video

Module 10: Bringing it all Together

Module 11: Is Social Media Worth It?

DURATION

The total duration of course video content is 100 Minutes, it does not include the time taken to read, analyse and attempt the quiz or conduct any other research.

Learner can access the Learning Platform 24/7. The time period to complete the course depends on the learner’s pace and the time dedicated for training. Though the course is self-paced, but learner will be given maximum period of 12 Months from the date of enrolment. Learner may request for extension but, ILC holds the right to close/lock the course after completion of 12 Months.

ASSESSMENT

After successful enrolment, the learner will get access to the Learning Platform, where the training material is available. The training is in the video format, and each module consist of many videos.

Each module is followed by a 3-5 Multiple Choice Questions. You will have the option to review the video content as often you like, and submit the test once you are satisfied with the answers. The minimum pass score is 80% and you will have 3 attempts to pass test for each module. But, if in any condition, you cannot pass in three attempts, you can request 3 more attempts for all modules, after which all modules will be locked.

ACCREDIATION

The courses offered by Inspire London College are approved and accredited by The CPD Certification Services and different organisations in specific field including IIRSM (International Institute of Risk and Safety Management), IATP (Independent Asbestos Training Providers), and IFE (Institution of Fire Engineers).

CERTIFICATION

There are two options for certificate of completion:

OPTION 1

After completion of Assessment, ‘Get Your Certificate’ button will become available. Learner can use this to download free certificate in PDF format.

• Certificate of Completion(PDF format) = Free of Cost
• Certificate of Completion(Hard copy) = £15

OPTION 2

You can also get CPD Accredited Certificate from Inspire London College along with transcript either in PDF format or Hard copy.

CPD Accredited Certificate of Completion along with Transcript (PDF format) = £29

CPD Accredited Certificate of Completion along with Transcript (Hard copy) £40 + Postal charges £15 = £55

Also this course, without any prior knowledge of Social Media for Business, the learners can take this training course and in addition to this, there are no age restrictions. Thus, anyone who is passionate and ambitious about Social Media for Business can take the course. There are no specific deadlines for admission, and you can enrol anytime on this course.

• Good knowledge of the English Language
• Good understanding of ICT

Recommended System Requirements

• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)

The training is designed for all business types to discover how to integrate social media into their business. After completing this Social Media for Business course, your career will be boosted by the knowledge of Social Media marketing, tools, strategies, and techniques.

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included

Certificate of completion

Hard copy certificate - £15