MBA - Digital Business
MBA | High-ranking International Business School | Top 20 globally by QS | Network of 30,000+ alumni
EU Business School
Summary
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Location & dates
Geneva
Geneva
1201
Switzerland
Munich
80339MUNICH,
Germany
Barcelona
08017BARCELONA
Spain
Overview
The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will be well-equipped to start their own online business, join an existing company or invent new ways of doing business online.
Degree Awarded
- A state-recognized university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Dual Qualification
Students studying an EU MBA program have the opportunity to earn a second distinct qualification, a state-accredited degree from the London Metropolitan University, U.K.
Qualification
Course media
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Description
"EU prepared me for taking on future challenges and also helped me a lot with networking. Actually, it was here at EU, through their networking events, that I got offered my current position." Carla Solimano, Master in Digital Business
The MBA in Digital Business (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Learning Outcomes
The managerial skills taught in the digital business are applicable to both those that wish to launch their own digital businesses and those who go on to work for an established operation. Students will also:
- Focus on marketing and branding essentials, such as banner and search engine optimization.
- Discover how to effectively build and maintain a corporate digital business.
- Form a practical approach to real world case studies and examples.
- Learn from the point of view of the consumer.
Learning from Leaders
Our graduate programs give you access to world-renowned speakers like Zev Siegl, Co-Founder of Starbucks, and Chairman of Siemens & Maersk Jim Hagermann Snabe.
At EU Business School, we hold on-campus conferences and events designed to give our students an abundance of networking opportunities. At these events, they interact with alumni and other professionals to build strong business relationships and create meaningful and lasting connections.
Top reasons to study an MBA at EU
- International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages. All classes are taught in English
- Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
- Experiential learning: The case study method and a pragmatic approach are two of our most effective tools. Our team is composed of highly qualified academics, entrepreneurs, consulants and business leaders.
- Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
- Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.
Who is this course for?
Our MBA programs are designed for students who want an international, flexible and innovative business education.
Requirements
- 1 certified copy of bachelor's degree
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent
Candidates who wish to apply for the MBA dual qualification with London Metropolitan University, U.K., in Switzerland and Barcelona or for the MBA program in Munich, must have 2 years of professional work experience in addition to the requirements listed above.
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
Career path
Students completing this major pursue careers in:
- Online marketing and sales
- Consulting
- Digital commerce
- Entrepreneurship
Among others.
Our Career Services Department will help you reach your professional goals. EU career counsellors can advise you during each step of your professional journey, whether it’s deciding what you want to pursue or preparing for a job interview.
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