Marketing Automation
Data and Marketing Association UK Ltd
Summary
Location & dates
70 Margaret Street
London
London
W1W8SS
United Kingdom
Overview
During this Marketing Automation course you will learn to:
- Understand the marketing automation tools available and where they can fit into your strategy
- Understand the benefits of marketing automation from both an internal perspective and that of your customers
- Prepare and plan for a successful marketing automation implementation
- Develop lead nurturing programmes
- Build a business case and source a vendor
Description
Marketing Automation programme details:
Marketing automation landscape and components
- What marketing automation is and what it can do
- Which organisations are using marketing automation well
- Why marketing automation is becoming the essential new tool for marketers
The benefits of marketing automation
- The internal view
- The customer view and customer journey
- RBI case study - the customer journey and demand generation
Effective implementation of marketing automation
- The importance of data for a good marketing automation programme
- Developing lead nurturing programmes
- What to measure and lead scoring
- In-house or outsource
Preparing and aligning your marketing and sales processes
- The importance of sales and marketing alignment to deliver success
Building the business case for marketing automation
- A practical guide
How to select a vendor
- What to look for from your marketing automation supplier
Who is this course for?
The course is designed for those new to marketing automation; who work in business to consumer (b2c), business to business (b2b), charity, fundraising and not for profit advertising and marketing. If your company is considering buying marketing automation and your role involves the acquisition, development or retention of customers, and you want or need a good knowledge of the fundamentals of how to prepare for a successful implantation of marketing automation, then this course is right for you.
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.