Blogging for Business
Fully updated every 6 months | 12 months access included | Fully supported
Concise Training
Summary
- Certificate of completion - Free
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
Overview
Blogging is a fantastic way to promote your business or provide an outlet for your creativity. Learn how to create a blog and get it found by others with our online course.
The Blogging for Business Online Course will introduce you to blogging. It will explain what a blog is, what software you need to create one, how to use that software and how to use your blog to promote your brand and attract new business.
Support from Concise Training is available via our online forum, email and Skype.
CPD
Course media
Description
There are a number of resources available to create and build a blog but some of the information is difficult to understand and sometimes conflicting. Concise Training’s course is created in a structured way to make creating a blog easy to do. We cover both designing a blog and creating one with three popular tools; Blogger, Tumblr and WordPress . com.
You cover the material in 6 Learning Objects outlined below:
Learning Object 1- Find Out About Blogs
- What is a blog and why use one?
- Different types of blogs
- Who reads blogs?
- What do I blog about?
- Finding blogs to read
- How to use curation tools to read blog posts
- How often should I blog?
Learning Object 2 - Design The Blog
- What you want your blog to look like
- How you want visitors to interact with your blog
- Blogging software
- Viewing your blog on a mobile device
Learning Object 3 – Managing The Blog
- Creating a content plan
- Identifying topics to write about
- Writing blogs that are easy to read
- Choosing the right images for your blog
- Registering your blog with directories
- Distributing and marketing your blog posts
- Managing comments on your blog
- Blogging communities
- Measuring the impact of your blog.
Learning Object 4 – Blogger
- Creating a Blogger blog
- A mobile template
- Google Gadgets
- Blogger settings
- Writing a post on Blogger
- Getting ready to publish
- Creating static pages
- Respond to comments
- Blogger statistics
- Google AdSense
- Deleting a blog
Learning Object 5 – Tumblr
- Overview
- Tumblr examples
- Setting up a Tumblr account
- Customising Tumblr
- How to create blog posts on Tumblr
- How to add tags
- Using the Tumblr Bookmarklet
- How to manage the engagement from others
- Keeping track of visitors on Tumblr
Learning Object 6 – WordPress . com
- Creating a WordPress blog
- Choosing a template
- Creating static pages
- Writing a post on WordPress
- Changing the appearance of your blog
- Checking the settings of your blog
- Publishing and scheduling your blog posts
- Managing comments
- WordPress statistics
- Deleting a blog
With new features being added all the time it is essential that you choose an up to date course with tutor support if you are going to keep up with today's social media opportunities.
Our online courses are updated every 6 months to reflect the constant changes in social media. So you can be sure that the information is up to date and relevant.
Each course comes with unlimited tutor support and feedback on your assessment, which you can base on your own business (getting advice included at no extra charge). You will also be granted free membership of our social media support group on Facebook for the duration of the course.
Who is this course for?
An ideal course if you are:
- Looking to start your own blog
- Blogging for a business
- Writing a travel blog
- Blogging about your brand
A great way of marketing your brand or business is writing a blog, which also helps your website ranking on Google.
Requirements
There are no course prerequisites but you must have access to an internet-enabled computer/device and have Microsoft Word installed.
Career path
You may have been asked to contribute to your employer's blog or you may wish to blog to promote your own personal brand or business or add it to the services you offer.
Questions and answers
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Certificates
Certificate of completion
Digital certificate - Included
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
