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Social Media for Business Diploma


Pitman Training Glasgow & Edinburgh

Summary

Price
Enquire to get more info on pricing
Finance options

Finance options available

Study method
Distance learning
Duration
135 hours · Self-paced
Qualification
No formal qualification
CPD
135 CPD hours / points
Additional info
  • Tutor is available to students

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Overview

This Social Media for Business Diploma is designed to train you with the skills you need to get the job. With Pitman Training qualifications behind you, you can approach your career with confidence.

Our Social Media for Business Diploma covers they key areas of how to utilise social media for business purposes, and helps you see how you can make it a part of your everyday marketing.

CPD

135 CPD hours / points
Accredited by The CPD Standards Office

Description

Blogging for Business

This course starts by exploring and using other people’s blogs to gain exposure, to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Facebook for Business

Learn how to use Facebook to help promote and market your company. Looking at how businesses can maximise their social media presence we look at the whole spectrum of opportunities that this social media platform offers a business.

Introduction to Google Website Tools

Learn how to best use the tools available from Google enabling you to maximise the impact ofyour business website.

LinkedIn for Business

This course is designed to bring you up to speed with using LinkedIn in a business environment. It guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within
arm’s reach.

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four Ps of marketing products.

Social Media Strategy for Business

Social media is a crucial business tool, and powerful method of communication. This course will help you formulate the right strategy for your business to effectively market to your target audience.

Blogging for Business

This course starts by exploring and using other people’s blogs to gain exposure, to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Facebook for Business

Learn how to use Facebook to help promote and market your company. Looking at how businesses can maximise their social media presence we look at the whole spectrum of opportunities that this social media platform offers a business.

Introduction to Google Website Tools

Learn how to best use the tools available from Google enabling you to maximise the impact of your business website.

LinkedIn for Business

This course is designed to bring you up to speed with using LinkedIn in a business environment. It guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arm’s reach.

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four Ps of marketing products.

Social Media Strategy for Business

Social media is a crucial business tool, and powerful method of communication. This course will help you formulate the right strategy for your business to effectively market to your target audience.

Twitter for Business

This is a short online course that takes you through the basics of how to get started on this popular social media platform, enabling you to use effectively.

Video for Business

This short online course walks you through the technical aspects you need to know to create professional business videos and also help to understand how this fits into the wider marketing mix.

Search Engine Optimisation (SEO) for Business

This online course takes the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.

Effective Business Communication

This excellent course will raise your game when it comes to business communication skills which is often top of the list of qualities demanded by employers.


ELECTIVE COURSES (choose two)
 LinkedIn for Jobseekers
 Job Hunting in a Digital World
 WordPress for Business
 Time Management
 Event Management Essentials
 Photoshop CC
 Animate CC
 Pinterest for Business
 Instagram for Business
 Illustrator CC

Who is this course for?

It is designed for anyone interested in marketing, event organising, for PAs developing a career or owners of small businesses. You will understand all the key social media platforms, and start to appreciate their benefits.

As part of this Diploma you can also tap into web design, time management and marketing skills, to really ensure you are stepping up a gear in your career. A diverse Diploma, there is huge value in mastering the elements covered off in this course.

Requirements

There are no prerequisites for this course

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.