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Instagram for Business

Accredited Online Course | Recognised Certificate Included | Unlimited 24/7 Access


International Open Academy

Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
2.7 hours · Self-paced
Qualification
No formal qualification
CPD
30 CPD hours / points
Certificates
  • Reed courses certificate of completion - Free

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Overview

Learn simple and effective Instagram strategies to hook followers and turn them into paying customers.

In this Instagram For Business course, you will:

- Learn how to create fabulous Instagram marketing content to engage followers
- Convert those followers into loyal, paying customers
- Quickly, effectively and economically boost your brand online

How do you make sure the product or service they find is yours? By letting social media manager, and course tutor, Latasha James, show you how to unlock this powerful and fun social media tool.

Latasha has worked with startups and Fortune 500 companies. She has helped numerous clients double their incomes and grow their business. Now it is your turn to feel the benefit of her vast insight into social media.

KEY COURSE BENEFITS:

  • Lifetime access - No time limits - Study at your own pace
  • Internationally-recognised accredited course
  • Start learning straightaway from any laptop or mobile device in any country
  • Immediate certificate download when you complete the course

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

CPD

30 CPD hours / points
Accredited by The CPD Certification Service

Curriculum

5
sections
30
lectures
2h 40m
total
    • 7: Understanding Instagram’s potential for your business 02:38
    • 8: Establishing content pillars 03:19
    • 9: Which Instagram features are right for you? 07:45
    • 10: Content calendars, scheduling tools and posting frequency 11:31
    • 11: Instagram engagement strategies 03:31
    • 12: Quiz Module 2 04:00
    • 13: Essentials of taking great photos for Instagram 03:45
    • 14: How to edit and transform your photos 17:59
    • 15: Hacking Instagram video strategy 02:50
    • 16: Setting up Instagram shopping for profit 07:14
    • 17: Algorithm-friendly best practices for managing your feed 04:50
    • 18: Quiz Module 3 03:00
    • 19: Instagram Story strategy 08:16
    • 20: The best Instagram Story apps and tools 07:37
    • 21: How to create ‘sticky’ Instagram Stories highlights 07:09
    • 22: Creating long form video content 03:37
    • 23: Smooth publishing to IGTV 07:07
    • 24: Quiz Module 4 03:00
    • 25: Understanding Instagram KPIs 03:12
    • 26: Instagram linking strategy 04:00
    • 27: Using Instagram Ads to reach and maximize business goals 10:01
    • 28: Understanding Instagram Insights 11:55
    • 29: Not the end of the learning journey. Where to next? 02:07
    • 30: Quiz Module 5 04:00

Course media

Description

What is a free marketing tool used by 500 million people every day and 1 billion every month? Instagram!

It is also the preferred app for teens and young adults. And 60% of people use the platform to discover a new trend or product.

What you'll learn:

  • How spending time capitalizing on Instagram now will enable you to reach 1000s of potential customers
  • Tips and techniques to engage instagram followers for business so they buy from you
  • How to set up Instagram Shopping to give your business an amazing storefront online
  • Tapping into the power of Instagram Stories and IGTV
  • How to take and edit amazing Instagram images
  • Measuring how successful your Instagram campaigns are
  • How to use content calendars, schedule your posts and how often to post

How is the Instagram course assessed?

There is a short multiple-choice exam at the end of each module for you to take and you’ll know your score immediately.

By studying Instagram for Business online with IOA, you do not pay an extra fee for sitting an exam or have to wait for a set date to sit an exam.

Instagram for Business Course Syllabus

Module 1: Making The Most Of Your Instagram Profile

Module 2: Building A Successful Content Strategy

Module 3: Consistent And Eye-catching In-feed Content

Module 4: Unlocking The Power Of Instagram Stories And IGTV

Module 5: Measuring Success And Profit

Who is this course for?

  • Everyone who wants to master the most powerful image-sharing platformwith 1 billion active users every month
  • Businesses wanting to attract younger customers will reach them on Instagram
  • People wanting to boost their business and connect with customers globally
  • Anyone working in marketing or advertising who wants to help a brand grow by using Instagram
  • People who have set up an Instagram business account but are unsure of all the ways it can help them
  • Anyone who wants to become an Instagram influencer

Requirements

International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Career path

  • Become a social media manager, specializing in Instagram for business
  • Provide additional services to clients in your role as a marketing consultant or content writer
  • Instagram marketing certification on your resume will enable you to apply for marketing or social media jobs
  • Be an invaluable part of your company by taking charge of their Instagram business account

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.