HR and Marketing - Recruitment & Retention Strategies

Sick of sifting through hundreds of irrelevant job applications? Tired of attracting the wrong types of candidates? Worried about losing employees in an unstable job market? Then this HR and marketing course is for you.

Merging simple HR strategies with powerful marketing techniques, this on-demand HR and marketing course will show you how to find, attract and retain the best talent for your organisation.

Chock-full of engaging videos, guides and quizzes covering a wide range of HR and marketing topics, you’ll discover how to create effective job ads, improve the visibility of your company on Google and use social media to connect with your future employees.

You’ll also master HR and marketing fundamentals including talent management, learning and development and Pay Per Click (PPC) advertising, everything you need to stand out to even the most in-demand candidates.

And if you’re looking for tools and resources that make implementing your recruitment strategies a breeze - you’re in luck. This HR and marketing course includes 11 FREE easy-to-use worksheets and templates including:

• A FREE job ad template
• A FREE induction checklist
• A FREE content marketing planner
• A FREE bonus module in effective communication

And much more.

When you sign up, you'll get instant access to this HR and marketing course. No need to wait days on end to receive your login details. It’s also completely online so you can take it wherever and whenever you have an internet connection.

When you’re done, you can download a free HR and marketing certificate of completion to show to employers or highlight on your CV.

So if you’re ready to attract better candidates to your job vacancies, sign up for this HR and marketing course today.

HR and marketing - course curriculum:

1. Getting started with HR
2. Understanding talent management frameworks
3. Recruiting the right talent
4. All about learning and development
5. Introduction to succession planning
6. The importance of workplace wellbeing
7. Inclusion & belonging
8. Introduction to digital marketing
9. Who is your target market?
10. Engaging your audience with content marketing
11. All about Search Engine Optimisation (SEO)
12. Getting discovered with Pay Per Click (PPC) ads
13. Growing your audience with social media marketing
14. Building connections with email marketing
15. Reviewing your campaigns
16. Bonus module - Communication skills

• 1. Getting started with HR management 07:30

  • 1: What is Human resource management? 02:30
  • 2: Six responsibilities every HR professional has Preview 03:00
  • 3: QUIZ: Getting started with HR management 02:00

• 2. Understanding Talent Management Frameworks 12:44

  • 4: What is a talent management framework 03:44
  • 5: Developing a talent management framework 05:00
  • 6: QUIZ: Talent management 04:00

• 3. Recruiting the right talent 18:25

  • 7: Diving into the recruitment process 04:25
  • 8: Attracting talent to your organisation 09:00
  • 9: TEMPLATE: Job ad template 01:00
  • 10: QUIZ: Recruiting the right talent 04:00

• 4. All about learning and development 14:43

  • 11: What is learning and development 02:43
  • 12: Supporting learning & development at your organisation 07:00
  • 13: WORKSHEET: Induction checklist 01:00
  • 14: QUIZ: Learning & development 04:00

• 5. Introduction to succession planning 10:49

  • 15: The value of succession planning 02:49
  • 16: How to develop a succession plan 04:00
  • 17: QUIZ: Succession planning 04:00

• 6. The importance of workplace wellbeing 18:25

  • 18: What is workplace wellbeing? 04:16
  • 19: 10 ways to nurture team wellbeing 03:39
  • 20: How mindfulness can improve employee mindsets 03:30
  • 21: QUIZ: Wellbeing 04:00
  • 22: WORKSHEET: Wellbeing assessment 01:00
  • 23: WORKSHEET: Self care bingo 01:00
  • 24: WORKSHEET: Grounding techniques 01:00

• 7. Inclusion & belonging 15:20

  • 25: All about inclusion & belonging 03:20
  • 26: Introduction to equality law 05:00
  • 27: How to promote diversity and inclusion 02:00
  • 28: QUIZ: Inclusion & belonging 05:00

• 8. What is digital marketing? 09:35

  • 29: Intro to digital marketing Preview 02:35
  • 30: Types of digital marketing 05:00
  • 31: QUIZ: Digital marketing 02:00

• 9. Who is your target market 15:21

  • 32: Understanding your target market 02:18
  • 33: What are buyer personas 03:03
  • 34: Using buyer personas in your marketing 05:00
  • 35: QUIZ: Understanding your target market 02:00
  • 36: TEMPLATE: Buyer persona template 03:00

• 10. Engaging your audience with content marketing 11:42

  • 37: All about content marketing 03:42
  • 38: How to create engaging content 04:00
  • 39: QUIZ: Content marketing 03:00
  • 40: TEMPLATE: Content marketing planner 01:00

• 11. All about Search Engine Optimisation (SEO) 18:35

  • 41: Why Search Engine Optimization is important 03:52
  • 42: Understanding Google's algorithm 03:43
  • 43: How to rise in the search engines 09:00
  • 44: QUIZ: Search engine optimisation 02:00

• 12. Getting discovered with Pay Per Click (PPC) ads 11:25

  • 45: Why use Pay Per Click (PPC) ads? 03:25
  • 46: Creating effective Pay Per Click (PPC) ads 05:00
  • 47: QUIZ: Pay Per Click (PPC) ads 03:00

• 13. Growing your audience with social media marketing 09:18

  • 48: Understanding social media marketing 02:18
  • 49: Six ways to stand out on social media 04:00
  • 50: QUIZ: Social media marketing 02:00
  • 51: TEMPLATE: Social media planner 01:00

• 14. Building connections with email marketing 14:21

  • 52: Getting subscribers to interact with your brand 04:21
  • 53: The importance of email segmenting & GDPR 05:00
  • 54: QUIZ: Email marketing 04:00
  • 55: TEMPLATE: Welcome email template 01:00

• 15. Reviewing your campaigns 11:10

  • 56: Why you need to test and track your campaigns 03:10
  • 57: How to audit your campaigns 05:00
  • 58: QUIZ: Campaign review 02:00
  • 59: TEMPLATE: Campaign review template 01:00

• 16. Bonus module - Communication skills 16:02

  • 60: The importance of effective communication 02:12
  • 61: How to become a better listener 02:05
  • 62: Paying attention to your body language 02:23
  • 63: Structuring written communication 02:22
  • 64: WORKSHEET: Communication styles questionnaire 03:00
  • 65: QUIZ: Communication skills 04:00

All about this HR and marketing course

This 16-module HR and marketing course includes a range of videos, guides, resources and quizzes to help you find the best talent for your organisation.

1. Getting started with HR

What is Human resource management? (VIDEO)

Six responsibilities every HR manager has (GUIDE)

Intro to HR management (QUIZ)

2. Understanding Talent Management Frameworks

What is a talent management framework (VIDEO)

Developing a talent management framework (GUIDE)

Talent management (QUIZ)

3. Recruiting the right talent

Diving into the recruitment process (VIDEO)

Attracting talent to your organisation (GUIDE)

Job ad template (TEMPLATE)

Recruiting the right talent (QUIZ)

4. All about learning and development

What is learning and development (VIDEO)

Supporting learning & development at your organisation (GUIDE)

Induction builder (ACTIVITY)

Learning & development (QUIZ)

5. Introduction to succession planning

The value of succession planning (VIDEO)

How to develop a succession plan (GUIDE)

Succession planning (QUIZ)

6. The importance of workplace wellbeing

What is workplace wellbeing?(VIDEO)

How mindfulness can improve employee mindsets (VIDEO)

10 ways to nurture team wellbeing (VIDEO)

Wellbeing assessment (ACTIVITY)

Self care bingo (ACTIVITY)

Grounding techniques (ACTIVITY)

Wellbeing (QUIZ)

7. Inclusion & belonging

All about inclusion & belonging (VIDEO)

Intro to equality law (GUIDE)

Promoting diversity & inclusion at your organisation(GUIDE)

Inclusion & belonging (QUIZ)

8. Introduction to digital marketing

Intro to digital marketing (VIDEO)

Types of digital marketing (GUIDE)

Digital marketing (QUIZ)

9. Who is your target market

Understanding your target market (VIDEO)

What are buyer personas (VIDEO)

Using buyer personas in your marketing (GUIDE)

Buyer persona template (TEMPLATE)

Target markets (QUIZ)

10. Engaging your audience with content marketing

All about content marketing (VIDEO)

How to create engaging content (GUIDE)

Content marketing planner (TEMPLATE)

Content marketing (QUIZ)

11.All about Search Engine Optimisation (SEO)

Why Search Engine Optimization is important (VIDEO)

Understanding Google's algorithm (VIDEO)

How to rise in the search engines (GUIDE)

Search engine optimisation (QUIZ)

12. Getting discovered with Pay Per Click (PPC) ads

Why use Pay Per Click (PPC) ads? (VIDEO)

Creating effective Pay Per Click (PPC) ads (GUIDE)

Pay Per Click (PPC) ads (QUIZ)

13. Growing your audience with social media marketing

Understanding social media marketing (VIDEO)

Six ways to stand out on social media (GUIDE)

Social media planner (TEMPLATE)

Social media marketing (QUIZ)

14. Building connections with email marketing

Getting subscribers to interact with your brand (VIDEO)

The importance of email segmenting & GDPR (GUIDE)

Welcome email template (TEMPLATE)

Email marketing (QUIZ)

15. Reviewing your campaigns

Why you need to test and track your campaigns (VIDEO)

How to audit your campaigns(GUIDE)

Campaign review template (TEMPLATE)

Campaign review (QUIZ)

16. Bonus Module - Communication skills

The importance of effective communication (VIDEO)

How to become a better listener (VIDEO)

Paying attention to your body language (VIDEO)

Structuring written communication (VIDEO)

Management communication (QUIZ)

Communication styles questionnaire (ACTIVITY)

This HR and Marketing course for HR managers, recruiters and marketers who want to attract the best talent to their organisation using digital marketing methods

No formal requirements – Just a desire to learn about HR and marketing

While there’s no set career path for this HR and marketing course, it’s perfect for anyone working in HR or marketing who wants to use digital marketing strategies to attract and retain the best talent.

Reed Courses Certificate of Completion

Digital certificate - Included