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Google Analytics

The Chartered Institute of Marketing (CIM)

Summary

Price
£550 inc VAT
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification

Location & dates

Location

Address
B4 6TB
United Kingdom
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Address
NW1 1AD
United Kingdom
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Overview

Do you get regular reports from Google Analytics but do not really understand what they mean and what is important? This essential Google Analytics training course will help you to identify the most important elements for marketers. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.

Benefits to you and your company
You will learn how to start to access the meaning and value from customers using your website. You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website.

Your organisation will start to understand the real value of their website investment, giving an objective insight to the engagement and conversions being generated by your customers. Your organisation will be better equipped to perform multi-channel digital marketing with a website at its core.

Learning outcomes
• Define your website’s purpose and measure performance accordingly.
• Understand what web analytics does for your website.
• Know how Google Analytics collects information, uses cookies and the information it tracks.
• Navigate the Google Analytics interface.
• Evaluate content use by visitors.
• Define and value actions on site.
• Understand accounts, profiles and users.
• Use and interpret content reports to measure what visitors are doing on your site.
• Identify quality traffic and drivers of revenue and conversions to action.
• Track campaign, search (paid and non-paid), email, social, display, affiliates etc.
• Analyse Google AdWords position for better performance.
• Understand the purpose of using goals and how to assign meaningful goal values.
• Configure and interpret the funnel visualisation report.
• Enable and track e-commerce.
• Measure mobile traffic to your site and the different devices used.

Delivery style
• Theory of web analytics.
• Practical examples using the delegates' live Google Analytics.

Description

• Introduction to Google Analytics.
• Google Analytics Interface.
• Metrics types.
• Structures.
• Content reports.
• Traffic sources.
• Device types
• Campaign tracking for social, e-mail and display marketing.
• Google AdWords Integration.
• Goals and funnels.
• E-commerce tracking.

Who is this course for?

Delegates may be working as marketing or digital marketing professionals, or in sales and marketing for B2B. The course requires you to have access to Google Analytics for your website. The attendee should have clear objectives for their site if possible.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Digital marketing, Marketing