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Google Analytics for Beginners


Udemy

Summary

Price
£254 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification

Overview

Learn to use Google Analytics for uncovering actionable data and growing your business online.

Description

Do you know where your most profitable customers come from and how they are finding you? What about how to identify untapped opportunities for new customers?

No?

Then this course is for you. After taking this course you'll quickly gain all the skills you need to be a Google Analytics power user.

Google Analytics for Beginners takes you through all the reports found in your Google Analytics account. We'll dive in deep, as I explain each of the reports in detail and show you exactly how to use the information they contain to grow your business online.

This course follows a step-by-step process – using screencasts of an actual live Google Analytics account, so you can follow along in your own account. There are no long-winded lectures or boring PowerPoint presentations. Each lesson is simple and to the point.

What you will learn:

  • Who - your customers are including their demographics, interests and what type of devices they use.
  • What - they've looked at on your site and what they purchased (or didn't).
  • When - their first visit was and when they came back.
  • Where - they are from and what languages they speak.
  • How - they got to your website (social media, referred from another website, or Google search)

    If you have any questions about the course feel free to email me anytime.

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    FAQs

    Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

    CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

    A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

    An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.