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Email Marketing: How To Build an Email List of Customers

Udemy

Summary

Price
£34 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification

Overview

Step-by-step instructions on how to collect emails, create a relationship with your subscribers and grow your business.

Description

Email Marketing is one of the most effective ways of building an audience, creating an online business and making money.

However, you may prefer to think of an email list as a marketing tool that creates a relationship with your potential customers.

An email list is a business asset

"If you aren’t building an email list, you’re missing out on the most powerful and consistent way to drive repeat visitors and customers to your website or blog." – Corbett Barr from ThinkTraffic.

I'll explain the importance of thinking of your email list as a collection of people rather than a collection of email addresses or – even worse – a way to make money.

  • I'll recommend you don't constantly send sales emails.
  • I'll tell you about the importance of an offer and how often and how much you should give away for free
  • I'll explain about incentives and lead magnets.
  • I'll introduce the squeeze page and show you how to make one
  • I'll show you the best ways to create signup forms and where to put them on your website
  • I'll explain about the "Thank You" page and the "Welcome" page.

The process of collecting email addresses and bulk-emailing out to them in a way that by-passes the spam filters and stays on the right side of the CAN-SPAM act is phenomenally complicated.

That's why I'll show you step by step instructions of exactly how to use the powerful tools of two of the foremost email marketing services: Aweber and Mailchimp.

I'll also show you about email messages – the different types you can send, how to send them, when to send them and the best ways of writing effective emails to drive traffic and sales.

Many online businesses focus, incorrectly sometimes, on social media, whereas Email Marketing provides a much better return on your investment.

"If they’re liking the content you’re sending them regularly, then there’s a good chance they’re going to like the products you create. Email subscribers are more likely to buy your products than any other type of audience.” – Glen Allsopp from ViperChill.

If you focus on providing value and engaging subscribers, Email Marketing will bring success for your business.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Digital marketing, Marketing
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