Diploma in Digital Marketing

Enhance your career with a Diploma in Digital Marketing from Oxford College of Marketing. This course will give you the experience and knowledge you need to succeed in digital marketing, covering a range of fundamental disciplines, including search, online customer experience, digital advertising, email marketing and social media.

The Diploma in Digital Marketing can be studied via pure online learning, blended learning (weekends and online distance learning) and can be delivered as a corporate in-house course.

The Diploma in Digital Marketing qualification consists of five mandatory units and three elective units (from a choice of five elective units). If you wish to achieve a Certificate in Digital Marketing, you must complete the five mandatory units. If you successfully complete just one unit, this will be recognised as an ‘Award’. For example if you successfully complete the Digital Analytics unit, you can immediately recognise this as an ‘Award in Digital Analytics’.

Oxford College of Marketing is a leading marketing college and has supported over 15,000 students in the last 20 years to achieve practical marketing qualifications and skills to enhance their careers. The College is dedicated to delivering robust, industry relevant courses in a supportive environment where delegates thrive and achieve their full potential.

Oxford College of Marketing is an OCN Approved Centre and the Diploma in Digital Marketing is accredited by OCN London and Ofqual as a level 4 qualification, subject to validation.

The Diploma in Digital Marketing is an independently accredited qualification that focuses on the practical application of digital marketing. Develop an understanding of basic marketing theory and see how it can be applied to digital technologies. Learn how to plan a digital marketing campaign using appropriate elements of the digital marketing communications mix and understand the vital importance of measurement in terms of performance and return on investment.

Mandatory Units

Fundamentals of Marketing

This unit is perfect for those who are new to marketing or those who have not studied marketing for a while and would like a quick revision. If you have a marketing qualification, you may have an exemption from this unit.

Essentials of Digital Marketing

This unit provides an introduction to digital marketing tools and techniques, providing a learning platform for the rest of the course. Discover the key benefits for organisations undertaking digital marketing and how it can be integrated with current activities to enhance desired results.

Digital Marketing Planning

This unit explores how digital technologies are impacting on marketing and marketing planning. Understand how to undertake a detailed digital marketing audit and utilise it to develop an suitable digital marketing plan.

Digital Analytics

Measuring and analysing digital marketing activities is one of the most important functions within a marketing department. Understand how to successfully monitor, measure, analyse and optimise to improve results and ROI.

Online Customer Experience

The online interactions that a customer has with an organisation are more important than ever before. Discover why it is critical for marketers to understand not only the key concepts of online customer experience but how it can also be measured and improved.

Elective Units

Social Media Marketing

Discover how can social media be used by organisations to its advantage and how it can be used to effectively communicate with customers. Understand how to plan and implement social media campaigns and monitor their effectiveness.

Search Engine Marketing

Product research now begins with a search engine, making understanding search engine marketing essential for all digital marketers. Learn about the fundamentals of paid and organic search marketing techniques and how to achieve a balance between them for successful campaigns.

Digital Advertising

Digital advertising is essential to get your message in front of your online target audience. Learn about the different digital advertising techniques and how these can help organisations to achieve their online objectives.

Content Marketing

Learn how content marketing can build lasting relationships with customers and prospects. Understand how organisations can communicate through appropriate digital channels and avoid ‘hard sell’ tactics.

Email Marketing

Email marketing still has an important role in any digital communication mix. Understand how to implement email marketing campaigns to communicate effectively with customers and prospective customers.

Anyone looking to learn more about digital marketing, including those:

• who are looking to move into digital marketing
• wishing to demonstrate proficiency within digital marketing
• wanting to understand digital marketing planning and implementation
• who wish to understand more about maximising return and value from digital marketing techniques.

There are no formal requirements for entry onto the Diploma in Digital Marketing although some work experience may be useful.

Digital Marketing Manager, Marketing Manager, Marketing Executive, Digital Assistant, Digital Marketing Executive, Marketing Communications Manager.