Creating Video for Business
Fully updated every 6 months | 12 months access included | Fully supported
Concise Training
Summary
- Certificate of completion - Free
- Tutor is available to students
Overview
YouTube is the 2nd largest search engine. Can you afford to ignore this method of marketing? You don’t need to pay expensive video creation fees, this online course will help you to create professional videos at a fraction of the cost.
The comprehensive Video for Business Online Course will guide you in easy-to-understand, plain English through the process of understanding your aim for a video, storyboarding a video, creating and editing a video and distributing it via YouTube.
Support from Concise Training is available via our online forum.
CPD
Course media
Description
In this course, you will plan a video, capture the video and sound and edit the video adding any additional sound and images. At the end of the course, you should be able to publish your video on YouTube.
The course is broken down into 6 learning objects:
Learning Object 1 – Video for Marketing
- Why use video for marketing
- Styles of video - looking at examples
- Ways to capture video and examples
- Ways to determine the success of video
Learning Object 2 – Principles of Video Capture
- The stages of production
- Planning a video
- What equipment and software to use
- Adding impact with images and audio
- Things to consider when capturing sound
- What lighting to use
- Planning the keywords to use when distributing your video
- Some principles when capturing video
- Alternative methods of production
Learning Object 3 – How to Create a Video
- Tips for capturing live-action video, animation, webinar and screen recording
- Preparing the video file for editing
- Permissions for using images
- Tips for capture
- Copyright
- Saving and exporting
Learning Object 4 – How to Edit a Video
- The principles of video editing
- Video editing software inc iMovie, iMovie for iPad, Wondershare Fimora and Filmora Go
- Shortcut tutorials
- Video editing techniques
- Checks and tests to consider before editing and finalising
Learning Object 5 – Publishing Options
- Video playback options
- Embedding a video on a webpage
- Facebook Video
- Why use YouTube?
- Uploading videos to YouTube
- Linking YouTube to your other social channels
- Setting up and customising your own YouTube channel
Learning Object 6 - Measuring Success
- Success Indicators
- Analytics and Attention Span
- How to measure the success of a video
- YouTube Creator Academy
With new features being added all the time it is essential that you choose an up to date course with tutor support if you are going to keep up with today's social media opportunities.
Our online courses are updated every 6 months to reflect the constant changes in social media. So you can be sure that the information is up to date and relevant.
Each course comes with unlimited tutor support and feedback on your assessment, which you can base on your own business (getting advice included at no extra charge). You will also be granted free membership of our social media support group on Facebook for the duration of the course.
Who is this course for?
Ideal course if you are
- looking to market your business more effectively using video marketing by producing, editing and publishing your own video.
- looking to create and use video on social media or for other marketing purposes.
Requirements
There are no course prerequisites but you must have access to an internet-enabled computer/device and have Microsoft Word installed.
Career path
Perhaps you are looking to market your own business or make some extra money as a video blogger / vlogger? You may have been asked to promote your employer using YouTube or other online video sharing platforms or you may want to offer this service to clients.
Questions and answers
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Certificates
Certificate of completion
Digital certificate - Included
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
