CAM Diploma in Digital Marketing, in partnership with the ADBL

Whether you’re an experienced traditional marketer, or looking to break into the sector, this course will ensure you understand the impact of the internet on consumer behaviour and how to take advantage of this cultural shift using the full range of digital marketing techniques. This qualification will assist traditional marketers who already write and implement traditional marketing plans, needing to widen their marketing thinking to include the digital environment.

In partnership with the ADBL (the Academy of Digital Business Leaders), the CAM Diploma in Digital Marketing is a highly respected and recognised marketing course, getting you up to grips with the essentials in digital marketing. Accredited by the Chartered Institute of Marketing (CIM), CAM Diploma in Digital marketing offers marketers a wealth of marketing knowledge.

Gain access to the Academy of Digital Business Leaders, providing you with a network of inspiring digital leaders. What jobs will I qualify for?

• Online Marketing Manager
• Online Community Manager

In these roles, you could earn up to £35,000 per annum (source: reed.co.uk Salary Checker, 2013, UK Only).

When can I start?

You can enrol at any time - start today.

What skills will I gain?

• How to refine your thinking and planning abilities by understanding the tools and the link between marketing and communications, in both its traditional and digital forms, and key stages in digital development.
• An understanding of how to communicate using the tools of the digital communications mix; evaluate, measure and monitor the campaigns that they are used in; and confidently recommend improvements.
• The key factors involved with the implementation, measurement and evaluation of successful digital marketing campaigns through: understanding and analysing key stages and channels; appraising planning approaches and influential internal and external factors in your marketing environment; and reviewing the similarities and differences between online and traditional marketing concepts and applications.
• Ways to respond to changing behaviours and expectations through an understanding of the emerging buyer behaviour and the importance of target marketing for an online consumer.
• How to apply relevant tools and concepts to design, measure and monitor and annual online marketing plan.

Module breakdown

One of the many digital marketing courses in partnership with the ADBL, CAM Diploma in Digital Marketing covers three broad modules:

• Digital Marketing Essentials
• Digital Marketing Planning
• Marketing & Consumer Behaviour

What support is available?

• You will have unlimited access to Home Learning College's tutorial support for a year
• One year's membership to CIM while you study
• 24hour access to the Home Learning College Virtual Community - the biggest online campus in the UK
• Free Career Management Centre services
• Optional NUS card - student card with a range of exclusive discounts

How will I be assessed?

Three practical business related written assignments – these can be based on a real business requirement or an organisation of your choice, although case studies may be used occasionally.

Testimonial

Don't take our word for it, hear what students have to say about our service:

‘I wanted to thank you for your support in choosing the right course. From the very first conversation we had it showed how knowledgeable you are in your field, and you were very informative and patient which was much appreciated.

Marketing beginners and professionals wanting to seek a greater understanding of digital channels

To enrol on the course, students are required to have a suitable competence in a marketing or marketing communications related role, any recognised UK degree or equivalent level 5 qualification, a relevant level 3 or above qualification.

• Have access to a computer and the internet throughout your study period
• Have basic PC skills in order to navigate our Virtual Learning Campus
• Fully committed to your studies.

Progress within different areas of marketing, roles such as Online Marketing Manager and Online Community Manager