Business and Management - High-Performance Sales
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Summary
Overview
Successful sales performance is largely about the application of a set of professional skills. In this course, learners will be taught the essential elements behind successful selling.
Aims
- To research and evaluate information to assess and organisation’s sales and marketing performance
Description
Learning Outcomes
After completing the module the student should be able to:
1. Distinguishing between sales and marketing.
2. Identifying key aspects of the art of sales.
3. Understanding the role of peripheral sales elements.
4. Assessing the characteristics of different sales types.
5. Measuring sales performance.
Course Content
- Relationships between sales and marketing
- The art of sales – marketing funnel, successful sales
- Peripheral sales elements
- Characteristics of sales types and approaches
- Measuring performance – key performance indicators
Learning, Teaching and Assessment Strategy
Teaching Methodology
Delivering of learning is through online learning pedagogies with underpinning learner support Online Pedagogy Students will be provided with key concepts and theories, which are underpinned by a series of guided interactive and engaging activities. These have been designed using an online pedagogic approach which facilitates synthesis of knowledge, reflection, and practical application to the work-place. In doing so, real world examples and case studies are used to expose students to contemporary issues and settings. This approach also develops the analytical skills of students, their ability to problem solve and to develop coherent and structured arguments. Students are also provided with reference to web links, articles and recommended texts to further develop and consolidate their understanding through self-study.
Webinars
The webinars are designed to expand on the core content and provide students with the opportunity to discuss topics, ideas and theories in a collaborative learning environment facilitated by a Subject Matter Expert. This allows for the sharing of ideas and the stimulation of thought to provide a complimentary depth of learning experience.
Discussion Forums
In addition, students are actively encouraged to use Discussion Forums and Bulletin Boards to interact and share information relating to study courses. This is an effective way to develop an appreciation and understanding from differing perspectives, particularly as students will be from a variety of different cultures around the world.
Recommended Reading
The module format is such that if you utilise all the content and interactive activities, you will have enough knowledge to undertaken the assessments and meet the Learning Outcomes for each module. However the following texts can help you to broaden your knowledge of the subject areas presented. These are also only a guide and you do not have to restrict yourselves to the suggested texts.
When completing assignments remember that all books and resources used must be referenced appropriately, so make a note of all book used.
Student Workload
Each module represents 50 Hours of Study, which is split into 30 hours of Guided Study and 20 Hours of additional self-study, revision time and online assessment.
Learning Support
Personal Tutor
Each student will have access (as required) to a Tutor who is a member of the academic staff. They will be responsible for the academic progress of their tutees and to this end regular tutorials will be facilitated to meet candidate needs. The method of delivery of the tutorial sessions is designed to offer complete candidate flexibility and can therefore be:
On-line via the Virtual Campus
Telephone/e-mail/Skype
You will recieve your access to the Learning Management System upon purchase.
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.