BTEC Level 3 in Social Media for Business
Digital Marketing Mentor Ltd
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Overview
With our help we can enable you to achieve your goals and ambitions. We take pride in the delivery of our teaching and learning and strive to achieve outstanding results. Once you have qualified with us, we will assist you in finding your next career opportunities. Whether you have studied with us or not, you can register to join the ‘Assessor Bank’ database for free. This database contains qualified assessors who are seeking full time, part time and freelance opportunities. You will be seen by a large network of professionals who regularly search our database for people with your skills.
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Description
This course contains a single unit which addresses the relevant knowledge, skills, understanding and application required for social media, a key element in the role of the digital marketer. Social media has become integrated into our everyday lives and is concerned with online marketing and the use of relevant online networks in order to get required marketing messages to the right clients.
You will understand the fundamental principles of marketing, the digital marketing mix and gain an awareness of customer profiles and behaviour. You will develop an understanding of different marketing channels and how social media can be effectively used alongside other channels, as well as the different digital marketing tools available. You will understand the use of those channels for market research, for gathering feedback from customers and for creating awareness of new products and services, as well as positive word of mouth publicity.
Your mentor will show you how to investigate different social networks and learn how to obtain required results from the use of social media. They will also show you how to plan and prepare social media campaigns and use the relevant tools available for effective monitoring and evaluation of those campaigns, ensuring the appropriate management of an organisation’s reputation.
The possibility of negative publicity can be damaging to a business so learners will see how crises can be avoided through the use of reputation management.
Duration: 6 weeks, every wednesday 6:30pm - 9:30pm starting Wednesday 5th of November 2014.
Key Benefits:
You will gain a recognised qualification.
You will be registered on the official social media practitioners database.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.