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Briefing and Evaluating Creative Work

Data and Marketing Association UK Ltd

Summary

Price
£599 inc VAT
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification

Location & dates

Location

Address
DMA House
70 Margaret Street
London
London
W1W8SS
United Kingdom
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Overview

The secret to producing great creative work that is relevant, gets noticed and gets results lies in the briefing process. Discover how to craft a brilliant brief and proposition, and confidently evaluate what the creative team produce.  Attend Briefing and Evaluating Creative Work and you'll be able to:Determine the objectives of your communications. Write a clear proposition. Implement an effective briefing process. Inspire and equip creative teams to produce results you want. Identify the 'big creative idea' and evaluate pitches

Description

It all starts with the brief

  • Why the brief is an investment
  • Who contributes to the brief
  • The role of the creative team

Setting objectives

  • Clarifying the aims of the creative: 2 simple questions
  • The expectations of the creative team and client

Propositions

  • Why a proposition is key
  • What a clear proposition looks like
  • Practise writing propositions

Writing a brief

  • Using the proposition effectively
  • Essential elements of the briefing document
  • Using a brief template

Evaluating creative

  • Arriving at the big creative idea
  • How to be relevant and get noticed
  • Assess pitches and decide whether the creative meets your objectives
  • Giving constructive feedback

Case studies

  • Examining the briefs and propositions that resulted in successful creative work for major direct and digital brands

Who is this course for?

Marketers who want to spend less time feeding back on creative work that just doesn’t perform, and more time perfecting the proposition.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing, Digital marketing