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Agile Marketing

Data and Marketing Association UK Ltd

Summary

Price
£599 inc VAT
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification

Location & dates

Location

Address
DMA House
70 Margaret Street
London
London
W1W8SS
United Kingdom
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Overview

As the ever changing marketplace presents new challenges, it is necessary to adopt collaborative agile approaches to marketing with the classic skills of test, learn and rollout. This course tackles how to effect organisational change to do just that.

Description

What is agile marketing?

  • The marketing landscape: the pace and challenges that organisations face.
  • How the principles of “agile” (originally developed in IT) help your business to respond quickly to new digital disrupters, whether customer behaviour, or new competitive threats.

Who is doing agile marketing and what are the benefits?

  • Lessons learnt from companies who adopted the agile approach in both marketing and IT.

How do you build an agile marketing team?

  • Core skills set requirement.
  • How to change behaviours.

Principles of agile marketing.

  • How the direct marketing principles of test, learn rollout are applied in the digital world.
  • Move faster, and de-risk campaigns - from website design to programmatic marketing.

How to use agile marketing.

  • Collaborate with IT and other functional areas of the business to successfully choose and implement your new marketing cloud.
  • Top tips to optimise digital media and improve customer experience.
  • Benchmark your organisation’s agility and what to do if the structure doesn’t support agile marketing and how to de-risk and manage uncertainty in a period of change.

Create an agile plan of action.

  • Tips to start your leveraging agile marketing straight away to generate more revenue. Sourcing suppliers who can help you on your business transformation journey

Who is this course for?

Team leaders and managers who want to implement change for more efficient, modern marketing, as well as learn softer skills such as coaching.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing, Digital marketing