Supporter Development Manager

Can you drive the execution of complex supporter development campaigns whilst fostering a culture of collaboration at The Royal British Legion?

We’re looking for a passionate and experienced direct marketing professional that thrives on leading, delivering and overseeing multi-channel campaigns and projects.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

As a Supporter Development Manager, you’ll have a crucial role in engaging and developing our existing supporter-base through a range of activity. As well as being a confident project manager, you’ll need to be a strong communicator to engage with a diverse range of internal and external stakeholders to ensure our campaigns hit deadlines and deliver targets.

Understanding your budgets and campaign performance is also a vital part of this role as you’ll play an important part in budget development and management. Our programme is always focussed on further developing and growing our supporter engagement and financial support, so this role requires strong knowledge of audience segmentation, planning in a supporter-centric way and campaign KPIs. It’s also important to understand how we’re compliant and working within all regulations and as well as best practise processes.

With the protection and growth of individual giving and legacies being two of the ‘Three Giants’, this is an especially exciting time for us. You’ll be joining a re-energised team ready to embark on a new focused direction to serve the thousands of beneficiaries who need our help every single day.   

We’re looking for a dedicated and enthusiastic team member that will help us drive forward continuous improvement and look for opportunities for our programme. We look forward to hearing from you!

Specialism: This role will primarily lead in our engagement and development of our raffle and prize draw programme. (Find out more here: Raffle | Royal British Legion)

You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

Closing Date:            3rd April 2024

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

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