Social Media Manager

Advert close date: Thursday 2nd May 2024

About Us: The Crown Estate is a leading real estate business that manages a diverse portfolio, including Regent Street and St James’s, two iconic destinations in Central London. We are committed to delivering exceptional experiences for our customers while upholding our values of integrity and sustainability.

Role Overview: As a Social Media Manager, you will play a crucial role in our Marketing team, working closely with the Marketing Director and Managers to steer the social media marketing efforts for our consumer-facing destinations. This role involves leading the development and execution of social media strategies to support our commercial objectives, enhance customer engagement, and strengthen our reputation.

Key Responsibilities:

• Develop and implement social media plans and content across various platforms (Instagram, TikTok, Facebook, Twitter, Youtube, Pinterest).
• Lead end-to-end delivery of social media marketing activities, including campaigns and always-on initiatives, to drive footfall and elevate visitor experience.
• Collaborate with Marketing Managers to manage digital agencies, paid media, and report on KPIs, providing recommendations for improvement.
• Consolidate social media landscape for The Crown Estate and introduce management tools for cross-platform reporting.
• Assist in annual social media strategy planning and budgeting.
• Liaise with internal teams and external stakeholders to ensure effective delivery of marketing activities and demonstrate ROI.
• Monitor and measure the effectiveness of social media marketing plans and campaigns.
• Align digital and social media presence with corporate strategy and support commercialization efforts.

Requirements:

• Previous experience in brand, retail, events marketing, tourism, or luxury goods sectors, with strong storytelling skills.
• Proven track record in successfully delivering social media strategies and campaigns.
• Knowledge of retail or destination marketing is essential.
• Experience in managing stakeholder engagement activities.
• Proficiency in photography, videography, image and video editing.
• Excellent writing skills.
• Up-to-date knowledge of digital marketing trends and techniques.
• Experience managing agencies and large budgets effectively.
• Strong communication and analytical skills.
• Ability to work within a matrixed organization.

How to Apply: If you are passionate about social media marketing and eager to make an impact in a dynamic environment, please submit your resume and cover letter detailing your relevant experience below.

The Crown Estate is an equal opportunity employer and welcomes applications from individuals of all backgrounds. We are committed to creating a diverse and inclusive workplace.

We are a proud disability confident employer and operate the offer of interview scheme Disability Confident employer scheme - GOV.UK (www.gov.uk).

We are happy to offer alternative application methods or formats and can be flexible on our process to enable you to have the best opportunity.

If you have any questions about our recruitment process or would like to talk about adjustments, please contact us on .