Social Media Executive- Alcoholic Beverages

Job Title: Social Media Executive

Location: City of London, UK

Salary Range: £26,000 - £30,000 per annum (DOE)

About Us:

Our client is a renowned Luxury Investment, E-comm and Retail company based in London, specialising in luxury goods and collectables such as whisky, watches, fine wine, classic cars, gold, and designer handbags. They're quickly growing and as a result are looking to expand the brilliant creative marketing team, particularly with their first luxury retail store opening in June this year.

Position Overview:

We are seeking a dynamic and socially savvy Social Media Executive to join our client's Luxury Investment, E-comm and Retail company. If you have a passion for luxury goods and a natural talent for crafting engaging digital content, this role offers an exciting opportunity to shape the brand's voice and expand their online presence across various social media platforms.

Key Responsibilities:

• Lead the day-to-day management of digital channels, including creating captivating content that resonates with their audience.

• Contribute to the development and implementation of a social media strategy in collaboration with the Marketing Director to increase engagement and drive traffic across all social media platforms, including Meta, Instagram, LinkedIn, YouTube and TikTok.

• Create content calendars across all social media channels. Enabling the brand to grow their reach, brand awareness and to consistently share engaging and educational content for their followers

• Collaborate with the creative team to produce consistently high-quality digital content, including photos, videos, and graphics.

• The ability to create different social media campaigns that drive traffic and growth to the different areas of the business. This will include their retail shop and new Ecommerce platform.

• Monitor and analyse the performance of digital channels using tools like Google Analytics, providing insights to inform future strategies.

• Coordinate with other departments across the business to integrate digital initiatives into our broader marketing campaigns.

• Participate in regular departmental meetings and contribute ideas for continuous improvement in the world of social media.

• Stay up to date on industry trends and best practices in social media marketing.

Requirements:

• Proven experience in not just managing, but growing social media accounts, community building, and creating engaging and informative content that is best in class, using a variety of creative mediums.

• Demonstrated ability to grow a brand's social media presence and engagement.

• Brilliantly creative mindset with strong attention to detail.

• Experience in developing and executing social media campaigns across platforms like Facebook, LinkedIn, YouTube, TikTok and Instagram.

• Proficiency in using social media management tools such as Buffer, Later or similar platforms.

• Basic understanding of digital analytics and metrics, preferably with experience using Google Analytics, but if not, an aptitude for measuring the key analytics within each platform.

• Excellent written and verbal communication skills.

• Strong organisational and time management abilities.

• A team player who is able to effectively collaborate with other members from the marketing department, as well as other departments where necessary.

• Adeptness in using creative tools such as Canva to create brilliantly engaging content.

• Knowledge of photography and image editing software (e.g., Adobe Photoshop) is a plus.

• Familiarity with video production and editing tools (e.g., Final Cut Pro, Premiere Pro) is a plus.

• Previous experience in luxury goods, the alcohol sector or financial services industries is advantageous.

• Bachelor's degree in Marketing, Communications, or related field is preferred.

How to Apply:

If you're passionate about social media and have a keen interest in luxury goods, we'd love to hear from you. Please submit your CV along with a portfolio showcasing your previous work and examples of channels you've managed.

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